Wisconsin’s gener8tor Joins Forces With Cincinnati’s Brandery In Partnership Bolstering Midwest Startups
If you’ve been paying attention to startups outside Silicon Valley for as long as we have then you know two of the biggest names in the midwest, Wisconsin based gener8tor and Cincinnati based The Brandery. Our original cofounder Nick Tippmann is a 2012 Brandery alumni and we’ve been to The Brandery to cover multiple demo days.
By startup standards, The Brandery is one of the older, more successful startup accelerators. They started with a focus in branding and at the forefront of the rise in startup activity in Cincinnati. With Proctor and Gamble, Kroger and a host of other consumer goods companies based in downtown Cincinnati, consumer goods branding was a niche worth tackling in the branding capital of the world.
We started covering gener8tor in their early days as well, after a trip to Wisconsin following Chicago Tech Week 2012. gener8tor started with two dual city sessions, one in Milwaukee the other in Madison. Today they’ve expanded to other parts of Wisconsin and Minnesota as well.
Both accelerator brands (no pun intended) announced that they were joining forces in a new partnership designed to continue furthering startups in the midwest.
gener8tor will bring its programming and events to Cincinnati. In addition to a traditional 16-week startup accelerator program, gener8tor also runs gBETA a free 7-week pre-accelerator program. They also manage the OnRamp series of corporate engagement events around the Midwest.
The Brandery program will continue in its current format and operation from the Over-the-Rhine startuphub Union Hall. The upcoming 2018 program will be run by Jeff Boeh, the 2017 Brandery Program Manager. Tony Alexander, who ran the day-to day operation at The Brandery since 2015 will remain involved at the board level and as a program mentor. The target for opening applications for the next full program is in Summer, though some other new initiatives may be launched over the next few months.
“We are thrilled to be joining forces with The Brandery and executing on our vision of being the number one startup ecosystem in the middle of the country.” Said Troy Vosseller, Co-Founder of gener8tor.
“The Brandery and gener8tor have rich histories and a track record of success. We are excited to bring them together and showcase Cincinnati as a great place to start and grow a company.” Added Joe Kirgues, who began gener8tor with Troy in Wisconsin in 2012.
Rob McDonald, Co-Founder of The Brandery summarized: “We couldn’t be more excited about the future of The Brandery accelerator program. By joining forces with gener8tor and the gener8tor team, The Brandery program has the potential to attract some of the highest quality companies to Cincinnati. When we launched The Brandery in 2010, the accelerator landscape was very different. To continue to compete at a world class level, it is necessary to adapt and evolve. We’ve known the gener8tor team and the success they have had for quite some time and have shared similar philosophies on how to best assist start-ups. As a joint effort, we believe we have the opportunity to compete with the best-of-the-best accelerators.”
We’re excited to see what comes of this new partnership between two of the biggest brands in startup acceleration, everywhere else.