Acquisition Google

Google acquires Pixate, reaffirms commitment to Material Design

Since the launch of Android Lollipop, Google has been focused on design, instituting material design and a guidelines for developers. While the Mountain View giant has made similar announcements. and released similar design guides before, the company has been steadfast in their commitment to Material Design. More than just issuing the guidelines, Google has been quite active in helping developers adhere to Material Design, offering tools and instruction. Earlier this week, Google announced the acquisition of one such tool: Pixate.

Untitled-1024x522 Google acquires Pixate, reaffirms commitment to Material Design

Pixate, a graduate from Y Combinator’s S12 class, offers a robust prototyping and design platform, “that allows designers to create sophisticated, fluid mobile prototypes that run natively on iOS and Android devices.”1 While the platform will remain a standalone product, Google has made a few changes to Pixate:

  • Pixate Studio, the desktop app for creating prototypes, is now completely free for everyone, and connects seamlessly with Pixate cloud accounts for sharing and collaborating on prototypes.
  • Creation of prototypes has moved completely to Studio, with cloud accounts enabling team collaboration and simple sharing of prototypes.
  • New features for Studio coming soon, including canvas zoom, easy duplication of animations across layers, and audio & video asset support. 2

The acquisition of Pixate, and making it free, reinforces Google’s commitment to design. In just a few short years, Google has gone from free-for-all design, to a being governed by a structured, nuanced set of design guidelines.