New York Design Studio, SOS Brooklyn Launches Backpack Interactive To Focus On Education
SOS Brooklyn is a New York based creative studio that’s been serving some big brands over the last 20 years. The agency does everything from brand and identity design to interactive brand strategy, even full digital product design. Their client portfolio includes companies like WebMD, Audi, Wyndham Hotels and Resorts, Scholastic, The Boys and Girls Club and many more.
Their specialty is customized service for all of their customers and having the ability to handle projects both big and small.
When we met Sean Oakes, Creative Leader at SOS Brooklyn he explained that over the years they realized the projects they were most passionate about were education projects. Recently they completed a STEM platform for the Boys and Girls Clubs of America called my.future. They also completed a large independent reading platform for education giant, Scholastic.
Having worked with education companies over the last 20 years, Oakes knew that they wanted to do more so in January of 2018 they launched Backpack Interactive, an edtech specific arm of SOS Brooklyn. Through Backpack Interactive their talented team will leverage their skills in design, user experience, social media and more to help companies big and small create amazing edtech products and experiences.
We caught up with Oakes as SXSWedu was winding down in Austin Texas last month. There, he explained that their sweet spot is projects that are more experiential and immersive for students as opposed to run of the mill digital learning products. His talented staff does just about everything for a company wanting to bring a new edtech product to market except the software development. But from naming the product, developing a brand, digital assets and user experience, Backpack Interactive can handle it.
Personally Oakes explained that he gets excited about edtech startups and how they’re innovating in areas specifically to help students learn.
Check out our video interview from SXSWedu above, and for more info, visit backpackinteractive.com