UK Startup Mous Designed Hundreds Of Cases Until They Came Up With The One Shock Absorbing Case Where Fashion Meets Function.
I’m one of those guys that’s used one of the bigger shock absorbing, fully enclosed iPhone cases since the big shock absorbing iPhone case companies have been around. Year after year, phone after phone I’ve immediately gone to purchase the exact same case. It’s reliable, but it’s also big and bulky. I’ve upgraded my iPhone every September since September iPhone upgrades were a thing. I see each actual phone twice. The day I purchase it and the day I trade it in. Otherwise they all look the same, like a black case.
I always say I’m going to be brave because I would love a fashionable case. But then I chicken out, because since phone cases were a thing, good looking cases always lacked protection. Fashion came with sacrifice. One not many people are willing to make.
A British startup called Mous (no “e” we looked), had the same problem that I and millions of other iPhone owners have had. They wanted a fashionable, thinner iPhone case that actually protected the phone. So they went to work.
The company designed hundreds of cases in their shop. They tried every material under the sun and even cooked up materials of their own. They also tested hundreds of real, live iPhones, which got to be costly. They would create a case and immediately drop test it from the table, from a ladder, from bridges, and even from a crane 45 feet up. The startup was relentless. They weren’t stopping until they had a great looking case with maximum protection.
They found the protection in a substance they created called Airoshock. Airoshock is a unique polymer with thousands of micro air pockets designed to absorb impact. In a ballbearing test, when dropped on a plastic case, most ballbearings bounce. When ballbearings were dropped on Airoshock they stopped. The energy was absorbed. It’s that same protection found in all of Mous’s smartphone cases, designed to protect the phone in most impact scenarios.
Once they had the Airoshock in place and the case designed they went back to their drop testing spots, including a bridge with a 35 foot concrete drop in London, and a crane 45 feet up in a parking lot. When they dropped their phones on both of theses tests, the phones walked away, completely unharmed. The cases, with a few scratches.
They decided to call this line of cases Limitless.
The company took to Kickstarter for a crowdfunding campaign to launch their Limitless cases. It quickly became the most funded smartphone case on Kickstarter, smashing their originally goal and raising $2,240,931.00. Today their cases are available for purchase for the iPhone 6, 7,8 and the iPhone X. They’ve also created a Limitless case for the Samsung Galaxy S8.
You can experience Limitless and it’s Airoshock protection at CES 2018 in Las Vegas, January 9-12th in Eureka Park, booth #51916 and online at mous.co