During the 2016 Consumer Electronics Show, there were a few new thematic additions. This year, there was an entire ball room at the Venetian dedicated to both Baby Tech and Beauty Tech. There were some really interesting products on display. Then, there were a few odd products, at least at first glance.
Perhaps the product that most fits into the seemingly odd category is the First Response Pregnancy PRO Digital Pregnancy Test & App. First Response is one of the most trusted, and leading manufacturers of pregnancy tests. The company brought a new test to CES this year: a Bluetooth enable pregnancy test:
The First Response Pregnancy PRO Digital Pregnancy Test & App combines the >99% accuracy of the company’s pregnancy tests with an app that guides women through the whole process; not just taking the test, but also what to do before and after, and what to do if you are or are not pregnant.
On its face, this seems completely ridiculous. However, as taking a pregnancy test often comes at a very stressful, and potentially life-changing moment in a woman’s life, it makes sense that First Response saw a need to offer detailed step-by-step instructions along with advice.
The First Response Pregnancy PRO Digital Pregnancy Test & App is not really a new product at all. Rather it represents a more streamlined offering of all of First Response’s products. Abby had a chance to speak with the First Response reps during CES, and learned a bit more about the new Bluetooth pregnancy test: