Siren Care Wins $50,000 In TechCrunch CES Contest
TechCrunch always has a great presence at CES. This year they brought their Hardware Battlefield competition to the startups at Eureka Park. Hardware Battlefield is a staple at all of TechCrunch’s Disrupt events.
As the name of the event would suggest, Hardware Battlefield is for hardware startups. The competition was fierce as hardware startups vyed for the coveted Battlefield crown. Prior to the competition, the startups in the Battlefield contest showed off their wares to conference goers in the center of Eureka Park.
The contestants were competing for a $50,000 cash prize which went to Siren Care.
Siren Care uses sensors and other technology in the “Internet Of Things” to tackle tough health issues. With their Smart Socks product they are helping diabetics with neuropathy have better pain and discomfort management in their feet.
Many diabetics lose nerves in their feet and don’t feel things that are otherwise painful or discomforting for the rest of us. As co-founder Ran Ma pointed out at CES, “something as small as a pebble can cause an infection” in a diabetics foot. That infection of course worsens when they can’t even feel it.
The Smart Socks consist of a pair of socks interwoven with sensors and a Bluetooth radio. The socks sync with a smartphone app that can alert a diabetic to changes in temperature in their feet which is a tall tale sign of an infection. The Smart Socks look at trends in a patients condition rather than just a one time alert.
“Right now based on research there is an exact number that dictates when you have damage,” Ma told TechCrunch.com. “We think you can personalize that. Previous devices are a one-off measurement — how do you know what happened before or after? How do you know that wasn’t noise? We think we can do better because we’re taking continuous measurements throughout the day. Maybe your foot, one is always warmer than the other. We can account for that. Injury is not a spike in temperature, it’s a sustained average difference.”
In addition to the notifications, the app tracks the data from the socks. The user can look at data analysis charts, graphs and screens. Also, the data is stored in the cloud for easy retrieval. Patients using the socks can easily share the data from the smart socks with their physician.
The 500 startups company left Las Vegas with an extra $50,000. Congratulations.
The runner up was a startup called Bloomlife, who are “redesigning prenatal care”