Epica From Poder.io Let’s You Really Know Your Audience Through Big Data, Machine Learning and Automation
Every single thing a person does online, on mobile or on your app is a data point. Even for medium sized companies every single one of these actions, and data points can provide insight into how a customer is going to behave, and how a customer or potential customer, is going to interact with your website, mobile site and your business. Each one of these data points is priceless, but when you look at the big picture you could be talking about millions upon millions of data points.
30 years ago businesses were forced to look at as many of these data points as they could via a spreadsheet. There was also much less data available. The world of digital and the internet has created infinite possibilities when it comes to data points and big data is what we call those millions of data points. Even with the fastest computers in the world and a team of data scientists, discovering that one important data point can be like finding a needle in a haystack.
Poder.io has developed a big data, artificial intelligence tool called Epica. Epica is your partner when it comes to analyzes big data and creating actionable insights into what these data points mean and how they can be used to help further your business. You’ve got goals and you’ve got the data and Epica brings those both together.
Epica’s big data service allows you to orchestrate data, collect first party data, integrate data, see the big picture and then make actionable, data backed decisions in real time. These decisions can be anything from marketing to pricing and everything in between.
Did you just send out a brand new mailer via email and now you have millions of clicks but no conversions. In seconds you can see where these potential new customers are getting clogged in your system. Now you can make slight little changes to your website, online store or future email marketing to capture those customers and increase your bottom line.
If Big Data is the foundation to Epica than it’s artificial intelligence is the meat and potatoes and it’s over flowing. With Epica’s artificial intelligence features you can:
- Gain a better understanding of their customers
- Make real segmentations and break down data anyway you need it
- Target more wisely
- Identify the path to purchase and see immediately where customers are getting hung up
With Epica’s artificial intelligence it’s constantly making real time recommendations on how you can act it’s like having a true virtual data assistant available to you and your team 24 hours a day.
Discover the power of Epica by Poder.io at The Collision Conference in New Orleans, April 30-May 3rd and online at poder.io