Austin Collision Startups SXSW

Collision Conference Preview: Groove.ID Is Making Better Security, Simple

groove-id-collision-top Collision Conference Preview: Groove.ID Is Making Better Security, Simple

Collision 18: Make Your Sign Ins and Logins More Secure, Without A Password, Using Groove ID

Traditional passwords are actually the least secure way to protect your sign ins and valuable information. For some reason people have a really hard time creating a password that’s “easy for you to remember, but hard for others to guess”.

Many people leave default passwords in place forever.  Others use their kids name and birthdate which is really hackable information. While another set of people use the same password across everything they sign up for. Do you really think that startup file sharing service that abruptly shut down, actually cares about your password protection?

So there needs to be a better way to sign on, that doesn’t require a password, and isn’t too complicated. has come up with just that way.

The fact remains that people are creatures of habit. Many of us have a smartphone, tablet and computer. Possibly we have an office computer and a laptop or some combination of all four. Habit dictates that we access the same services, apps and websites on our smartphones on a regular basis. Although the destinations may be different, we do the same thing on our tablets and computer as well.

That’s where comes in. The Austin based startup has developed a more secure way to logon that learns your internet and app habits and then uses risk assessment to evaluate what you’re trying to do. If it’s in your normal routine than you don’t even notice is working in the background. uses a similar risk assessment algorithm that services like Facebook and Google use, and applies it to everything you need to sign in for. For instance, when you login to your Facebook account every day from your smartphone in Baltimore, if you all of the sudden login from a computer in Tulsa, Facebook sends you a message.

When this kind of change in your routine happens, throws in a little more friction (an extra layer of security) like texting you and asking for a confirmation. If you’ve authorized this login you’re good to go, if you haven’t, the foreign login is blocked and you can quickly fix your credentials. provides a single place to manage all your users, devices and applications.

On the company/enterprise side, automates account lifecycle management. They make it easy to ensure new hires have the right access on Day 1 and automatically adjusts access as roles change and revokes it when they leave. Now there’s no worries that your newest employees are using “password1” as their email password for the entire time at your company and there’s also no worries that former employees are still snooping around your intranet.  They’ve also made enterprise services, self service saving companies money and IT departments time.

The future of the password is no password at all, it’s actually If you missed them at SXSW 2018 watch the video above and make it a point to find out about next generation password management at The Collision Conference in New Orleans, April 30-May 3rd. You can also visit them online at

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