DevLearn 2017 e-learning EdTech Events Education Workforce Learning

DevLearn Preview: Launchfire Makes Boring Stuff Fun

Let The Pioneer In Game Based Workforce Training Help Your Company

launchfire-phishing DevLearn Preview: Launchfire Makes Boring Stuff Fun

Launchfire stumbled onto the gamification of workforce training before gamification was a big buzz word. But let’s get real for a second, gamification has only been a buzz word for the last three or four years,  Launchfire accidentally created their first gamified workforce training a decade ago. Since then they’ve made boring things fun by turning them into games.

The story goes that Launchfire started as a creative promotions company. In 2007 when Tylenol was gearing up to debut their rapid release product they turned to Launchfire for help. The creative geniuses decided to create an advergame to show off how rapid release worked. Tylenol liked it so much that they wanted to use the game to teach their field reps how to sell the product. Launchfire tweaked the advergame a bit, and voila, a new category was practically created.

We tend to go a little tongue in cheek here at but Launchfire said it best “training is boring as hell”, because it is. Most employee and workforce training programs still look like they were created in 1980something and halfway through a 30 minute training half of the employees are asleep. An even worse case scenario is that cool companies onboard new employees everyday. They’ve been through tours of cool campuses, seen future focused technology, maybe even played with robots. Then, their first day is spent at a conference table watching videos that resemble film strips they saw in kindergarten.

We know gamification is working in schools and of course it would work in the workplace as well. Who doesn’t want to play games instead of sitting through boring training programs. Adding leaderboards doesn’t make it any less boring.

launchfire-dell DevLearn Preview: Launchfire Makes Boring Stuff FunLaunchfire takes your training goals and curriculum and with your ideas turns training into actual games. The best part is they aren’t a one size fits all company they strive to create new experiences that are relevant to the training material. For instance, When Dell needed a training for data center protection Launchfire created a game called “Data Center Defender”.

Launchfire is also mindful of the millennial conundrum. That is, millennials grew up in the gamer age, at the absolute oldest they’re children of the Mario and Zelda generation. That means that a re-work of a classic like Pong isn’t going to help anyone. Training content, even in games, needs to be stimulating and engaging. With many Launchfire products, trainees don’t even want to stop playing, and what company is going to say no to that.

Start a conversation with Launchfire at DevLearn in Las Vegas October 25th-27th and online at


  • Rosemary Vaughan

    Launchfire will be exhibiting at booth #823 🙂