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EdNet 2017: Brackitz Puts Imagination Into Building


Our 10 Year Old EdTech Reporter Connected The Dots With Brackitz At EdNet 2017

At a round table session at EdNet 2017 in Scottsdale Arizona a handful of product folks, PR folks and media folks pondered the question, can an analog tool/toy be considered STEM. Brackitz CEO Rob Lubeck was amongst those participating in the discussion. Personally, from my vantage point the answer is Yes.

We’ve seen toys like Beautiful Learnings coding toys that are completely absent of technology, still teach the raw problem solving skills and critical thinking skills found in STEAM/STEM (we also debated STREAM at this round table with a very underwhelming sigh).

Brackitz are analog building toys that inspire creativity, imagination, problem solving and critical thinking.

Brackitz are unique, open ended construction toys that allow traditional planks to connect anywhere, at any point, and any angle, enabling builders to design any structure they can imagine. Brackitz are so open ended that Lubeck and co-founder Chris Cochella still learn new things that can be created with the toys. Lubeck pointed out that one pink Brackitz piece with three sides combined with a larger more round piece created an off road style wheel. Something he admittedly didn’t know just weeks ago.

While kids can start using Brackitz as early as 3 or 4 they even keep kids 12 and 13 occupied and creating for hours.

brackitz-ednet-1 EdNet 2017: Brackitz Puts Imagination Into BuildingOur 10 year old edtech reporter, Tatum F, needed no instruction when Lubeck dumped a bag full of Brackitz in front of her. After about a half an hour she had created an amazing crane.

Brackitz come in a variety of kits and they have additional kits that include pulleys, wheels and more allowing kids of all ages to stretch their imaginations even further. Educators are using Brackitz to help kids figure out how to make their creations work, solidifying the toys role in the makerspace or STEM/STEAM classroom.

Cochella started the company and created Brackitz after he and his young children became frustrated with how limiting traditional blocks are. Wooden blocks ultimately fall at the end of play. Bricks are restricted to what they can do as well. Once Brackitz were created and real, it was agreed that they will really stimulate the imagination.

They’re also great for students with developmental disabilities and special needs who become also become frustrated with the limitations of traditional blocks.

You can get started with the Brackitz Inventor 100 piece set here, for just $59.99