Hootsuite is one of the most popular, independent, social media tools available today. The social media management platform makes it easy to manage, monitor and schedule across a variety of social networking platforms including; Twitter, Facebook, Instagram, Google+ and more.
We’ve been using Hootsuite here since they started in 2008, before Thedroidguy was acquired.
Their straightforward platform is completely customizable, giving users the freedom to monitor, take action and schedule message how they want to and when they want to.
Hootsuite has thousands of higher ed customers who are using the platform for a variety of ways.
Listening: What are students, prospective students and alumni saying about your college or university? Hootsuite allows you to set up streams that can monitor social media users, hashtags, DM’s, mentions, RT’s, new posts and more. These streams are easily customizable and can search just about anything. You could create a search string for “applying to” “XXX University” and every time someone said “applying to”‘XXX university” you could mark, interact, retweet or reshare that post.
Increase student enrollment: Using Hootsuite’s features like publisher, scheduler and teams you can offer consistent and constant messaging tailored for each social platform and audience.
Single Voice: Hootsuite allows multiple team members to manage all of your social media accounts which allows you to have one single voice. All of the team members can see what’s on the schedule and what social media posts have run which prevents redundancy. Many campuses do adhoc posting, typically meaning that the school’s social media channels run on a dozen or so people’s devices. With Hootsuite, even if one of your team members had a big “oops” moment, another team member could very quickly remedy the situation across all accounts.
Reputation: Hootsuite can help you manage your online/social reputation. By requiring approval to post and other integrated features there are no “oops” moments on social media. Everyone is on the same page. Also, when someone is upset with your school and it’s brand those issues can be very quickly addressed.
Mass Notification: Outside of your schools mass notification system, using a unified social media management system like Hootsuite means you can quickly send the same emergency or safety messages to all of your social accounts at one time. Then, also using Hootsuite you can reply to questions all from one platform, dashboard or the Hootsuite app.
Check out our video interview from EDUCAUSE above, and for more information visit Hootsuite’s higher education page here.