Colleges and universities spend millions of dollars trying to entice and recruit the best students in the world to come to their institution. Money is spent on digital advertising, data driven marketing campaigns, even prizes and amenities to drive a better campus life experience. Schools across the U.S. are spending more money then ever on recruitment and enrollment.
But is it falling on deaf ears?
We’ve talked at length about how today’s college students are different. These post millennial and Gen Z students are used to having technology at their fingertips and at their disposal. Unfortunately, this digital age has taken ADHD and attention spans to new heights, or should we say lows. Depending on what you’re reading, studies have revealed that you have beetween 7 and 30 seconds to grab a Gen Z person’s attention or their gone.
When you’ve had some amazing flash bang Facebook ad attract a prospective students eye balls and then they get lost navigating through your website, you might not get that student back.
OneOrigin has a solution to solve that problem and her name is Sia.
Sia is an artificial intelligence framework designed specifically for Higher Ed. When a prospective student arrives on your website they can be greeted by Sia. Students can talk directly to Sia using their own voice or they can type, and they can find what they really want.
Once enrolled, and once the school has firmly embraced Sia and artificial intelligence, students could say “Sia what’s for dinner” and she could quickly serve up the menus at all of the campus dining options. This isn’t just vanity technology, this is the wave of the future.
Siri was introduced 5 years ago and has gotten smarter and smarter with every iteration of iOS. Alexa is learning 200+ new commands a month. Today’s students are used to artificial intelligence because it’s fast, thorough and easy to use, and because it’s familiar to them.
‘OneOrigin’s solution provides real time assistance and guidance to prospective students who are interested to pursue their further education at the university. In addition to course related information, the solution also intends to solve a major puzzle in the Education industry around providing future job prospects for the interested major.” the company said in a blog post.
Sia is definitely the future of recruitment, enrollment and campus life. You can see her in action in the Startup Alley at EDUCAUSE in Philadelphia October 31- November 3 and online at OneOrigin.us