Relationships are the key to success in any setting, but especially in higher education, but with student bodies between 500 and 75,000 students, those relationships can be a challenge. Technology, specifically relationship management, is a vital part of campus wide success. For nearly two decades one company has made it their mission to drive that success with their technology. That company, is Target X.
There are quite a few companies that develop relationship management tools on the SalesForce platform. TargetX is the only company that develops exclusively for education. To be successful in the higher ed industry it takes a special understanding of the intricacies of colleges and universities.
TargetX was founded by a former admissions director, Brian Niles and data engineer Michael Crusi. The company has gone to great lengths to ensure that their team members come from a background in higher education. This gives TargetX the upperhand in understanding how each relationship in a higher ed institution works together. It also means they know what the most important data points are and how that affects student success.
TargetX is designed as a total student lifecycle solution for higher education. The platform follows the student from prospecting to alumni and beyond. TargetX supports the student lifecycle and the institution with prospective student marketing, enrollment, admissions, academics, graduation, alumni, giving and even multi-generational student families. They want to turn every student’s life cycle into a student delight cycle.
In keeping up with the times, TargetX has evolved into a mobile first application ensuring that stakeholders can manage the application, the platform and make important decisions from anywhere in the world, from their desk, to the car, to the football stadium even on vacation, or traveling to conferences like EDUCAUASE.
The TargetX retention suite is a powerful suite of tools that helps identify at risk students before it’s too late. Predictive data analytics help faculty and advisors, evaluate retention activities and make actionable decisions to increase student success and persistence.
TargetX unique approach and proven higher education tools truly help cultivate and manage critical student relationships from recruitment to graduation and beyond.
Take your student relationships to the next level. Meet with TargetX at EDUCAUSE in Philadelphia, November 1-3, booth #2007 and online at targetx.com