SXSW Startup: Moms Can: Code Enourages Moms Across The Country To Quit Apologizing and Learn To Code
Our edtech department has spent countless hours learning and reporting on companies that are teaching kids to code. These companies are teaching kids as young as four years old, the essential skills to be prepared for the workforce when they graduate high school. Coding is essential in today’s modern world. It builds the foundation for great problem solving skills and will help create the leaders of tomorrow.
One of the toughest things about teaching kids to code is that coding can rarely be reinforced at home. Parents just down have the skill sets to help their students navigate the world of coding. From an education standpoint for parents it can be as hard as a parent who only learned Spanish in grade school, to help their student who is taking Mandarin.
This is just one of the reasons Moms Can: Code is an important startup. In four weeks our team is going to be hard pressed to find a startup to beat it out as our Editor’s choice.
The next big reason that Pittsburgh startup Moms Can: Code, is so important is because just 26% of the coding workforce today, is made up of women. This is a plight several companies are taking on, again at the under 18 level. But what about moms?
Back in the day, not even too long ago, women who go to college or straight into the workforce. Then they might take a break to start a family. Naturally, as their children become school aged they want to go back in the workforce. Then, there were a variety of correspondence courses and then online courses in accounting, business administration, even nursing. Those skills are important and can lead to good careers, but in 2018 and beyond the skills needed to become the new leaders, start technology companies, and innovate, are surrounded in coding.
Enter Erica Peterson, mom of two and the Pittsburgh based founder of Moms Can: Code. She started the company, which is a global, membership based community that provides moms who are learning how to code with opportunities to connect and learning resources.
Peterson founded the company for all of the reasons we’ve cited above but even more importantly, so moms can stop apologizing and start doing something that’s going to make a difference, and an impact. Since before the birth of her first child, Peterson, like many other moms, was always apologizing. “Sorry I’m late I had an appointment with the pediatrician”, “Sorry I have to leave, the daycare called”, “Sorry, I’m too tired to do anything”, were common place for her and millions of other moms.
Peterson knew that moms who wanted to code could learn how to code from the comfort of their own homes. Moms could learn to code from a laptop sitting on the kitchen table between a pile of clean clothes and dirty dishes. She knew that moms could learn how to code in between nap time, nursing time and bed time. Then, she also knew that when the time was right, moms could take those very important skills and apply them in ways that easily make them equal or even above their male counterparts.
What she saw was a trend still very present, across the country and the world. There aren’t enough women in tech jobs, and her attempt to change that is resonating with women from Pittsburgh, to California to Finland and beyond.
Moms Can: Code is a top 50 finalist in the 2018 SXSW Accelerator. Meet Peterson at SXSW Interactive, March 9-13th in Austin and join now at momscancode.com