Accelerators Boston Startups SXSW

SXSW Accelerator Preview: Stay Hydrated With Nix

nix-sxsw-top SXSW Accelerator Preview: Stay Hydrated With NixSXSW Startup: Nix Biosensors Has Created The First Hydration Sensor Patch

Everybody knows (or at least they should know) that drinking plenty of water, and staying hydrated is essential for a good healthy workout and a good healthy life. But how can you tell when your body actually needs water? Sure you may feel thirsty, but sometimes athletes have a tendency to ignore your bodies signals, until it’s a more convenient time to drink.

For athletes, optimized hydration is vital to their performance. Even mild dehydration can cause a performance impairment up to 29%. That mild dehydration can be the difference in running a four and a half hour marathon or breaking four hours. This according to Meridith Unger the CEO and Founder of Nix.

Your Apple Watch and your FitBit can tell you plenty of things about your body and your workouts, but it can’t tell you how hydrated you actually are.  It also can’t tell you if you need to take a break for a drink. Nix has created the world’s first, single use, biosensor that detects subtle changes in an athletes sweat as they dehydrate.  The sensor, developed at Harvard, can tell athletes when to drink, what to drink and how much to drink, leading to maximum performance.

Nix is taking the guesswork out of hydration. This new technology is so important to athletes that it caught the caught the attention of athletic shoe and apparel giant, Reebok, during part of the annual MIT Sloan Sports Analytics Conference last year. As one of two startups chosen by Reebok, Nix, received an investment and access to Reebok resources to work on breaking the sensors to market.

Now, the company has caught the attention of the SXSW Accelerator committee, where they were named one of the 50 finalist startups for 2018. You can see Nix in person at SXSW Interactive in Austin, March 9-13th. You can also find out more on their website at nixbiosensors.com 

sxsw2018-nibletz-house-banner SXSW Accelerator Preview: Stay Hydrated With Nix