SXSW Startup; Upgraded Is The Most Secure Way To Manage Your Event Tickets
Over the years we’ve seen the arrival and evolution of the downloadable and printable ticket. Gone are the days of the ticket stub and the cardboard ticket you could frame on your wall for years to come. They’ve been replaced by tickets you can purchase in an instant and download to your smart phone. Today, just about every major venue in the country can scan a ticket barcode right from your phone.
As with many technology advancements, with convenience comes opportunity for counterfeiters and others to try and circumvent the legal ticketing process. A startup called Upgraded is providing the most secure way to manage your event tickets on your smart phone.
Using the Upgraded ticket wallet, the user can see all of their tickets in one place, regardless of how far away the event is. With event tickets in your Upgraded wallet you won’t see the actual barcode until it’s close to the time of the event. This means that transferring a ticket has minimal risk.
Using Upgraded the user can transfer the ticket to a friend, family member or buyer without the risk that someone has copied the ticket and will scan it before the new user gets to the gate. Since the barcode isn’t viewable until close to the event there’s no fear of that exposure. To further protect the integrity of the ticket, once the barcode is available, an animated image runs behind the barcode, making it harder to copy. With Upgraded, when you’re transferring a ticket you just add the new users email address or phone number and hit transfer. Voila, it’s done and the ticket has been protected.
Upgraded goes far beyond securing tickets. Their technology, creating an interactive ticket, means that sponsors can pay for valuable real estate on the ticket. Future uses of these interactive tickets could pave the way for geolocated offers based on where the attendee is coming from or traveling to after the event. This technology also paves the way for event owners to upsell merchandise and concessions directly to the users ticket and the users phone.
Smart Tickets with Upgraded also means there can be new ways to sell tickets with hold backs, season ticket holders, last minute sales and even secondary markets. Smart tickets even make it easier for radio stations, car dealerships and other organizations to give away tickets to events without even needing to be present to win.
Upgraded is really changing the world of event ticketing. That’s why they’ve been selected as a top 50 finalist in the 2018 SXSW Accelerator. You can see them pitch at the SXSW Accelerator pitch competition March 10th and 11th and you can visit with them at the Accelerator demo day on March 12th in Austin. You can also find out more online at upgraded-inc.com