SXSW: Startups and More To Be Highlighted At The Amplify Philly House
Taking a lead from their neighbor to the south, Washington DC, and the WDCEP, WeDC House, Amplify Philly will present a two story activation for all things Philadelphia just two blocks from the Austin convention center.
Last year at SXSW 2017, Philly Startup Leaders and Comcast had a pretty big presence at the SXSW tradeshow highlighting some of the best of the best startups. For years, some of Philadelphia’s great musical talent has been featured at various venues throughout the 10 day festival. This year, the Amplify Philly House is putting it all together.
While the Amplify Philly house may be just around the corner from the WeDC house, getting there was a little more challenging for the city of brotherly love. Washington DC’s efforts are primarily backed by the Washington DC Economic Partnership along with some help from the Executive Office of the Mayor. For Philadelphia, they’re forced to do what they do best and count on their brothers and sisters throughout the city. With Philadelphia there’s not just one organization to turn to, they have to go to them all.
“We’re the only city that tries to get a little [money] from a lot of people,” REC Philly Founder and #AmplifyPhilly organizer David Silver told Technical.ly Philly.
The venue for the Amplify Philly House is Pour Choices, a venue that’s hosted other Philly activities at SXSW in year’s past. This year the entire venue will house two days of all things Philly.
REC Philly is partnering with Witty Gritty and Philly Startup Leaders for the Amplify Philly House. The House, activated inside a two-story restaurant on one of Austin’s busiest corridors – 6th Street, will be open on Sunday, March 11 and Monday, March 12, and feature more than 15 hours of Philadelphia-centric programming each day.
On March 11, daytime panels will be tied to the theme of “Supercharging Your City,” with multiple discussions including “The NorthStar Connection: How Philadelphia is Supercharging Inclusivity and Becoming a Tech Diversity Hub” and “Healthcare Disrupted.” On March 12, activities will touch on the topic of “Grit & Hustle,” with speakers tackling issues such as how to make an impact in retail and community influence on art and public space. There will also be a special 1-on-1 interview with La Colombe Co-Founder & CEO Todd Carmichael.
Visit Philadelphia will host a “Homesick Philly” Happy Hour, where they will welcome Philadelphia residents past and present to experience the Brotherly Love in Austin. The event will be hosted by Chill Moody, hip-hop artist and Philadelphia Music Ambassador. The Amplify Philly House will also feature a tradeshow-like setup where local startups and the initiative’s sponsors will be able to promote their businesses and meet with fellow SXSW attendees. Local coffee roaster La Colombe will be part of the all-Philly atmosphere, serving draft lattes and other product to attendees; and Philadelphia brands like Tastykake and Tony Luke’s will be on hand to provide snacks.
Evening programming will include an “Amplify Philly House Party” on March 11, featuring Philadelphia legend DJ Jazzy Jeff. On March 12, the House will host a concert with an all-Philly lineup, including performances by DJ Aktive, Zeek Burse, Ivy Sole, Ceramic Animal, ILL Fated Natives, Hardwork Movement, Vita & The Woolf, Son Little and Low Cut Connie. The Amplify Philly House playlist on Spotify features music from the artists performing during SXSW, as well as other classic Philadelphia artists, and it will serve as the backdrop for the House in between events.
Both days will feature a startup expo on the first floor of the Amplify Philly House, from 10:00am-6:00pm
Nibletz is the #1 Google News Source for startups at SXSW and the SXSW Accelerator. Check out the rest of our coverage here.