SXSW Startup: Instreamatic.AI Is The Next Natural Innovation In Advertising
We are in the voice revolution. Alexa, Google Home, Siri and Cortana have introduced the masses to AI infused voice control. You can easily ask Alexa, or any of her competitors, to play you a song, start the coffee or even order products off the internet. The amount of things you can control with your voice is almost endless. Developers are teaching these voice assistants to do new things, daily.
This new voice revolution is also enhancing the truly mobile experience. Voice activated functionality in the car has been around over the last ten years but for the first eight of those years it was choppy at best. New technology and the integration of these voice activated assistants in the car has made it easier to communicate with your car. You can order up songs, check traffic conditions, check your engine status and even order a pizza to your house, all through using a voice assistant in the car.
Now, a startup called Instreamatic.ai is disrupting the advertising industry with voice controlled, interactive advertising. Now audio advertising is nothing new. Commercials have been on the radio since the 1930s. Even new evolutions of radio and music services like Spotify, Pandora and iHeartRadio use traditional style audio advertising, and in some cases video advertising, on their platforms. Instreamatic is taking that audio commercial concept and making it truly interactive.
Instreamatic.ai has created an intelligent advertising medium that people can talk to. If a listener wants to skip an add, they can simply say skip. If they missed that phone number to call they can ask the ad to repeat. They can ask the advertisement for more information or to share it with a friend or relative via text message. The possibilities with voice controlled advertising are nearly limitless as well. Imagine hearing a voice activated advertisement for a pizza place on the way home from work. Now imagine being able to tell the commercial to send a pepperoni pizza to your house in time for you when you get home. This is a reality thanks to Instreamatic.ai.
Any online device, media, service or game with a speaker can be monetized with voice activated advertising. These kinds of ads are ideal for reaching that always on the go mobile customer. They’re also great for connected iOT and Bluetooth devices like headphones, Voice activated ads from Instreamatic.ai are the only way for publishers to be present and monetize across the new generation of screen-less, hands free devices. Alexa and Google Home have paved the way for this breakthrough in advertising and Instreamic.ai is taking us there.
Come see, hear, talk to, the advertising of the future with Instreamic.ai at SXSW in Austin March 9-13th. See them pitch during the SXSW Accelerator pitch event March 10th and visit with them during the SXSW Accelerator Demo Day on March 12th. You can also find out more on their website at instreamic.ai.