After 129 Years National Geographic Is Cool AF
So many people remember National Geographic as the go-to magazine for 12 year old boys to see their first set of, well you know. The pages are cram packed with the latest in science, environment, world news, and far off places. Actually, for the last 100+ years National Geographic has done an amazing job of showcasing the world. I’m sure you can’t forget all those collages in grade school made up of National Geographic Images.
Over the last decade they’ve been showing the world some great technology through their website at nationalgeographic.com through a variety of channels that peak everyone’s interest you could, immerse yourself in their website for days.
At South By Southwest National Geographic is hosting Further Base Camp on 6th street. They’ve converted an old bar/restaurant space into a state of the art, future focused set of exhibits that are nothing short of mind blowing.
They’ve created a state of the art augmented reality experience. When you head upstairs at Further Basecamp you’ll find floor to ceiling art. When you grab a tablet and watch through the tablet, fish, animals and graphics pop off the screen right in front of your eyes.
Downstairs is Einstein’s Chalkboard. A robotic arm with a piece of chalk in it’s hand can draw portraits of people on site, onto the chalkboard.
Throughout the festival they have various artists, explorers, scientists and more. Re/Code, Verge, are hosting podcasts at the space.
They are also hosting various photo tours and walks throughout downtown Austin during South By Southwest.
Finally, attendees can enter to win a 10 day expedition to the Galapagos in their Nat Geo Further Photo Contest.
For complete details check out the press release below:
WHAT: This year at SXSW, National Geographic presents Nat Geo Further Base Camp: an interactive hub open daily to festival attendees to explore their own genius through brain-boosting and mind-boggling activities.
Hosted by TV personality Jason J. Carter (“#SayWhat?!,” “RuPaul’s Drag Race”), Base Camp will feature enhanced experiences inspired by the network’s highly anticipated global event series GENIUS from Academy Award winners Brian Grazer and Ron Howard. Highlights of the five-day activation include:
- See FURTHER: Experience the world’s first commercially available untethered augmented reality headset, the Microsoft Hololens, a cutting-edge blend of the digital and physical worlds that will bring the theory of relativity to life through powerful visualizations, as if Einstein himself were there to explain it.
- Sketch Like Einstein: Einstein’s iconic chalkboard will be transformed into a first-of-its-kind interactive robotic artist, sketching art from guest-submitted Twitter photos through a genius algorithm using Einstein’s words, symbols and equations as pixels.
- Celebrate Pi Day and the Birth of a Genius: Fete the greatest genius of all time, Albert Einstein, whose birthday also happens to be Pi Day (3.14). Coincidence? We think not! Guests will help Einstein blow out all 138 candles, enjoy a cocktail menu inspired by the trials and tribulations of the iconic genius and snack on a pi-inspired dessert bar.
- Explore Genius: Hear from the forces behind Nat Geo’s commitment to content that pushes the boundaries of human curiosity, including:
- Entertainment Weekly chat with GENIUS executive producer and director Ron Howard, executive producer Brian Grazer, actor Johnny Flynn (young Einstein) and actress Samantha Colley (Mileva Maric);
- Live recording of StarTalk with Neil deGrasse Tyson;
- Breakthrough panel on cyberterror with security expert and author Jayson Street, social psychologist Nafees Hamid, Breakthrough series producer and showrunner Kurt Sayenga and director and producer Steven Hoggard, moderated by Jason Silva (Breakthrough, premiering May 2, is Nat Geo’s anthology series that shines a light on the world’s leading scientists and how their cutting-edge innovations and advancements will change our lives in the immediate future and beyond);
- Origins panel with modern-day philosopher Jason Silva and author, journalist and entrepreneur Steven Kotler (new series Origins, premiering March 6, is a full-sensory, time-travel adventure that delves deep into history to find the pivotal “origin” moments that made the world modern);
- Daily recording of podcasts from The Verge reporting on the festival’s hottest news, including special SXSW recordings of “The Vergecast”, “Decode,” “Too Embarrassed to Ask” and “Recode Decode” with SXSW Hall of Fame inductee Kara Swisher; and
- Various musical performances highlighting genius in its many forms including LUM.R., Ponytrap and Little Hurricane.
- Chasing Genius With Nerd Night: For the third year in a row, National Geographic partners with the popular Nerd Nite at SXSW. This year’s presentation will feature speakers including National Geographic Explorer and submarine pilot Erika Bergman, science and tech journalist Seth Porges and MIT researcher Adam Haar Horowitz. It is themed to Chasing Genius, a new platform being unveiled by National Geographic ahead of SXSW.
- Travel Further: Win a 10-day National Geographic Expeditions trip for two to the Galapagos Islands by visiting Base Camp to learn about the Nat Geo Further Photo Contest.
Nat Geo Further Base Camp comes to life in advance of the April 25 premiere of GENIUS, starring Geoffrey Rush as Albert Einstein, Johnny Flynn as the younger Einstein and Emily Watson as his wife Elsa.
Beyond nonstop programming and content, Nat Geo Further Base Camp will offer premium Wi-Fi, charging stations and meeting spaces, in addition to a free premium bar available daily, featuring GENIUS-inspired cocktails.