Funding Salt Lake City

Big Squid Closes Big $3M Seed Round

Salt Lake City Utah Predictive Analytics Startup, Big Squid, Closes $3M Seed Round

BigSquid-1 Big Squid Closes Big $3M Seed Round

Big Squid, a startup in Salt Lake City Utah, helps executive decision makers, make smarter decisions faster by employing sophisticated predictive analytics.  BigSquid helps companies better forecast key outcomes by identifying the drivers of those outcomes.

Making the best decisions for your business is heavily reliant on data points and analysis. BigSquid is helping businesses make those decisions. They already have some big clients subscribed to their services including Colony American Finance, United Health Group and professional sports gear company Fanatics.

With an amazing software platform and proven clients, the company has been able to close a huge seed round, $3 million dollars to be specific. Silverton Partners and the Kickstart Seed Fund led the round.

“Our goal of putting advanced forecasting capabilities via machine learning in the hands of decision makers is happening,” said Chris Knoch, CEO of Big Squid. “Our customers can make smarter decisions with their data, faster. There is a sea change going on in the way businesses use their data, and this news further affirms the market’s desire to see it happen.” He continued, “We are truly excited to add Kickstart and Silverton to our team. Kickstart is the premier seed fund in Utah and has an incredible track record of picking innovative solutions out of the Silicon Slopes. I’ve known Mike Dodd for years; the expertise he and Silverton bring to the table is game changing. We could not be happier with our new team.”

Big Squid’s Predictive Toolkit puts the power of predictive analytics in the hands of the business user and decision maker, allowing the organization to gain insight on future trends and project with greater certainty. With Predictive Toolkit, organizations can construct predictive models in three easy steps, explore different “what if” scenarios and allow them to forecast key business metrics to make smarter decisions faster.

“Big Squid is supercharging business intelligence tools by making predictive analytics accessible to the business user,” said Dalton Wright, Partner at Kickstart Fund. “This round of funding will help accelerate the adoption of Big Squid’s Predictive Toolkit in the enterprise.”
Big Squid specializes in all aspects of Business Intelligence, Data Sciences, and Predictive Analytics. With more than 400 strategic implementations under their belt, Big Squid develops and implements innovative data science solutions that enable business users to identify and answer their key business questions faster.

“Having worked with Chris at Omniture, I couldn’t be more excited to invest alongside him and his team. Their approach to predictive analytics and A.I. has shown to be unique and very differentiated,” said Mike Dodd, General Partner at Silverton Partners. “Big Squid’s early customer traction and product market fit are evidence of the large opportunity in front of them.”

The funding marks an exciting and transformative period for Big Squid as it welcomes Dalton Wright (Kickstart Seed Fund), and Mike Dodd (Silverton Partners) to its Board of Directors. Domo, provider of The Business Cloud – the world’s first platform for business optimization, will remain an investor in the organization.