Businesses, enterprises and education have a different set of variables when they’re planning an event versus when a rock band is planning a neighborhood dive bar gig. That’s the market Attend.com is looking to reach. The Boston based company, which started out as Attendware, has gone through a series of positive changes over the last year and a half.
Attend.com announced on Wednesday that they had raised a $5.6 million dollar Series A round that they had been working on for the previous 18 months. According to the Boston Business Journal, they will use those funds to work on product development and bring their headcount from the high 20’s to the mid 40’s.
They also recently installed a new CEO, Matt Engel, who joined the company six months ago after founder and then CEO Greg Skloot left for San Francisco to work for another startup. Engel has a background as a VC and in C level roles at other startups.
Attend.com embraces the enterprise community as well as college campuses where their software program handles the backend of producing events. These events can be one time big events or recurring smaller events. They already have the University of Virginia as a college client and Sony Ericsson and BMW Melbourne as just some of over 300 enterprise clients.
You can check out Attend.com here.