California Funding

Kevin Durant Backs Zenreach

Golden State Warriors Star Kevin Durant Joins Zenreach’s Latest Funding Round

Zenreach-top Kevin Durant Backs Zenreach

Zenreach Founder Jack Abraham with Ashton Kutcher and Kevin Durant (photo: zenreach.com)

When Kevin Durant let the Oklahoma City Thunder for the Golden State Warriors he wanted to join a team that could win championships. He also moved closer to the world of startup action. It didn’t take him long to invest in  marketing and  CRM startup Zenreach.

Zenreach was founded in 2012 and modernizes marketing in the offline world. The company has raised $80 million dollars to date, in five rounds with fifteen investors. Their latest $30 million dollar series C round closed last week.

In addition to the NBA star, Maverick Ventures (no relation to Mark Cuban), Bain Capital, DHVC, First Round Capital, Founders Fund (Peter Thiel), and SV Angels were also in the round. Durant wasn’t the only celebrity investor to pony up, Ashton Kutcher participated in this round as well.

This isn’t Durant’s first soiree into startups. He’s also invested in Postmates and Acorns. SportsTechie reports that he also owns a stake in Derek Jeter’s sports media publishing platform, The Player’s Tribune.

“This round brings our total raised to $80 million, enabling us to even more aggressively expand Zenreach into new initiatives and new markets. We have some exciting product launches, strategic partnerships, and international expansion planned. Stay tuned.” the company said on their webpage.