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AKeyMark: Expert trademark filing without huge lawyer costs

AKeyMark

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What is AKeyMark?

AKeyMark is a patent-pending platform that combines the ease and efficiency of an online trademark form with the added benefit of an expert trademark paralegal and attorney team that reviews and files trademark applications. AKeyMark does not itself offer legal services. Instead, it is an all-inclusive communication tool that people can use to more efficiently engage and work with their legal team and reduce their cost, rather than hiring an attorney directly. Less comprehensive online legal platforms, in contrast, offer little to no access to legal guidance. Essentially, AKeyMark bridges the gap between self-filing trademark application systems and traditional attorney representation. “Our platform is destined to change the way business owners, entrepreneurs, savvy marketing professionals and even in-house counsel work with their legal team to file trademark applications,” says Founder and Chief Executive Officer Kenneth L. Sherman, Managing Partner of Sherman IP LLP.

Who is your target user?

Marketers, startups, entrepreneurs, business owners, legal counsel

Why did you build AKeyMark?

Hiring an attorney is usually extremely expensive and using a typical online “legal” service rarely yields a correct or comprehensive legal solution. AKeyMark bridges the gap between self-filing trademark application systems and traditional attorney representation to provide the customer with an expert trademark filing service at an affordable, flat rate. A skilled trademark attorney can provide tremendous value by ensuring that the client’s trademark application aligns with their business strategy and goals, as well as ensure that their application is properly completed and filed to satisfy trademark registration requirements. In fact, trademarks filed by experienced trademark attorneys are 50 percent more likely to get registered at the trademark office than those filed by inexperienced filers. AKeyMark only connects clients with qualified, vetted expert trademark attorneys. They don’t work on divorces, and they don’t write wills; they specialize in trademarks.

How is your product different from what is currently available?

Expert Trademark Filing. Fast. Easy. Cost-Effective.

Tell us about your founding team and their backgrounds.

AKeyMark was founded by Kenneth L. Sherman, a successful intellectual property attorney, Managing Partner of Sherman IP LLP and a serial entrepreneur. Sherman, who has more than 25 years’ experience practicing intellectual property law, has litigated and prosecuted thousands of patent and trademark disputes and applications. He is based in Santa Monica, Calif.