Interviews UK

Apptaply: User Insight and Analytics for Apps


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What is Apptaply?

We provide a platform for anyone with an app to get insight on how users are interacting with their app.

This is achieved through heatmaps of all taps, touches and gestures and user recordings.

Developers can filter results and view crashed recordings and first impressions, allowing them to improve the stability of their app and improve the user on boarding experience.

App marketers can use this information to optimize their app for a engagement,

Who is your target user?

Mobile App Developers
Mobile App Marketers
Mobile App User Experience Designers

Why did you build Apptaply?

To help mobile app developers visualize how users are interacting with their app so they can identify areas for improvement, improve stability and optimize for engagement, monetization or both.

How is your product different from what is currently available?

So far we have uncovered two competing products, one is priced too high for most app developers and the other is poorly supported. We want to position ourselves as accessible for all app developers backed by a great customer support team and use this as a platform to developer more products for app developers.

Tell us your founding story. Was there an “ah ha” moment?

The ah ha moment came when I was watching user recording of how visitors were browsing our app’s website and I wondered if it was possible to view how users were interacting with the app. After looking into it, there wasn’t a viable solution so I’ve since sold most of my apps and am working on this product full time.

Tell us about your founding team and their backgrounds.

Niral – Founder and CEO, degree in aeronautical engineering. Worked in slaes and marketing for about a year before starting a digital agency, left this in 2014 to publish and market mobile apps which is where I developed an interest in working on a tech-startup.

Still looking for a suitable technical co founder!

Where can people find out more?