What is biffle?
biffle is a new kind of consumer-friendly eCommerce Marketplace with all the purchasing assurances found in the securities and commodities markets – assurances of best price and transaction security.
biffle has a business model that will disrupt eCommerce by establishing a “Stock Market” with spot-market pricing for new name-brand consumer products using a reverse auction where the ceiling price is set at the lowest price currently available online and where vendors compete anonymously to fulfill the next purchaseorder.
biffle, acting as their purchasing agent, actually “buys it for them” by executing the purchase order directly with the vendor and then directs the vendor to ship it directly to the consumer at the guaranteed best price available online, something search engines never do. This is a major advance because, with search engines, consumers usually end up buying at a higher price, from a recognized vendor submitting to a well known pricing strategy used by big brand retailers.
At biffle, consumers get to see a 30 Day Pricing Chart showing Amazon’s price every day for the last 30 days and also the biffle Marketplace Price (the best price currently available from all vendors online) which, for expensive items, is often several hundred dollars less than Amazon.
Who is your target user?
Consumers 25 to 39
Why did you build biffle? What problem are you taking on?
The two greatest concerns consumers have when purchasing online are overpaying and having their credit card compromised using an unknown vendor.
biffle actually “buys it for you” at the lowest price currently available online uniquely solving both problems.
Tell us about your founding team and their backgrounds.
Eugene Fusz is the founder and CEO of biffle USA Inc. Mr. Fusz, a serial inventor, has applied for and received a number of patents focused on empowering consumers including one directed toward privacy sensitive targeted marketing; one for monetizing social networks; and another that uses social networks to help fight terrorism. Eugene was the first inventor to be granted a patent for Internet-based auction systems (Patent No. 7133835). Noteworthy is the patent’s invention date, which predates all online auction sites, including eBay. Eugene has monetized this patents through a number of transactions with large Internet companies. More recently, Fusz was granted a new patent (US Patent No. 8,438,072) for biffle, designed specifically for a new kind of consumer products Marketplace that has all of the purchasing assurances of best price and transaction security found in all well known securities and commodities exchanges.