Interviews San Jose

BloggerBridge: Helping companies find content producers

BloggerBridge

Twitter-Logo BloggerBridge: Helping companies find content producers


What is BloggerBridge?

BloggerBridge helps companies find the right bloggers / content creators to work with. It helps them sort through the noise of everyone and his brother who has a blog to find real influencers who are great to work with.

Who is your target user?

Marketing and PR professionals. We are particularly strong in travel at this time.

Why did you build BloggerBridge? What problem are you taking on?

Leading bloggers are amazed sometimes when they hear who companies are working with. “But only his mother reads his blog”. Bloggers don’t know companies who want to work with them. Companies don’t know when bloggers will be near by or which bloggers are great to work with.

How is your product different from what is currently available?

Because we work with the bloggers instead of just scraping the web, the quality of the information we present is better. Many bloggers give us permission to see their Google Analytics and let us know their schedules.

Tell us your founding story. Was there an “ah ha” moment?

As a leading travel blogger / podcaster I was frustrated by the emails when I got home from a trip and started to post updates “Let us know the next time you are in town”. We had missed a connection.

Tell us about your founding team and their backgrounds.

Chris Christensen is the creator of BloggerBridge.com which is a new startup connecting bloggers and industry contacts.

He is the host of the Amateur Traveler which is an award winning online travel show that focuses primarily on travel destinations. It includes a weekly audio podcast, a video podcast, and a blog. In 2015, Chris won a Lowell Thomas Award for Travel Journalism from the Society of American Travel Writers and was called the “Best Independent Travel Journalist” by Travel & Leisure Magazine in their annual SMITTY Awards.

He has worked for years in technology startups in Silicon Valley. He was formerly the Director of Engineering for TripAdvisor’s New Initiatives group and was the EVP Engineering at LiveWorld where his team built and ran online communities and events for companies including eBay, HBO, TV Guide, Expedia, Marriott, A&E, History Channel, the NBA, NBC, ABC, Disney, Microsoft, WebTV and American Express.

Rick Calvert is a partner in BloggerBridge.com. He owns the largest blogging and travel blogging conferences: NMX and TBEX.