Interviews Kentucky Louisville

ElToro: IP targeting platform for ad segmentation

Eltoro.com

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A few months ago, we told you a little bit about ElToro, a KY startup that helped the opposition leader in Guyana win the country’s presidential election.  Well, ElToro was kind enough to tell us a little bit more about their company and their IP targeting platform. 

What is Eltoro?

By mapping over 160 million home and business IP addresses in the United States back to their corresponding physical mailing address, Eltoro.com can surface online display ads to almost any household or business using IP targeting technology.

Who is your target user?

Digital agencies, online advertising, digital marketing, display advertising, direct response, direct mail

Why did you build your product? What problem are you taking on?

Before ElToro.com invented the concept of 1-to-1 IP targeting, there was no way to surface display advertisements to individual buildings or homes. With ElToro’s IP targeting technology, you can show your online display ad to a specific building, home, airport, university, or any other Internet-equipped location simply by obtaining it’s physical mailing address.

Direct response shops, online advertisers, and B2B/B2C marketers can even use their existing physical mailing lists to place digital ads in front of the same people that they would normally send postal mail.

How is Eltoro different from what is currently available?

Surface your digital ads on every computer at a specific location using only its physical mailing address.

Tell us your founding story. Was there an “ah ha” moment?

By mapping over 160 million home and business IP addresses in the United States back to their corresponding physical mailing address, Eltoro.com can surface online display ads to almost any household or business using IP targeting technology.

Tell us about your founding team and their backgrounds.

With a management team that has more than 11 successful technology exits combined, Eltoro.com’s founders and principals have a diverse set of skills spanning data centers, web hosting, medical, web traffic services, and more.

For more information please see our leadership page: http://eltoro.com/works/leadership-team/

Where can people find out more?

https://www.crunchbase.com/organization/el-toro-2