Denver Interviews

Hatch: A quick and easy way to build marketing plans

Hatch Marketing Plans

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 What is Hatch?

Hatch is a marketing planning tool that enables businesses to quickly create calendars, dashboards and campaign outlines.

Who is your target user?

Marketing teams of mid-sized companies and marketing agencies.

Why did you build Hatch? What problem are you taking on?

We are addressing the problem that the majority of businesses write marketing plans in Word, build presentations in Powerpoint and forecast in Excel which everyone knows is painfully slow.

How is your product different from what is currently available?

We provide a high level overview of your marketing campaigns across all channels, allow you to assess your gaps and priorities through a searchable calendar, and make it insanely simple to create a playbook full of your marketing campaigns.

Tell us your founding story. Was there an “ah ha” moment?

As a consultant, I was spending a ton of time working for clients and producing calendars, dashboards, and-play books for marketing teams. I began searching for a tool which would efficiently provide those deliverables, but couldn’t find one that didn’t cost a fortune so I set out to build the tool myself.

Tell us about your founding team and their backgrounds.

Jason Kallas, Founder / CEO

In the past, Jason has built and successfully sold a marketing agency, spearheaded the formation of design organizations, taught university courses, partnered with clients in over twenty countries, earned international recognition, and delivered innovative solutions for clients including: Mountain Dew, General Motors, Royal Caribbean, Samsung, and others. Jason has 15+ years of experience leading marketing teams with a focus of architecting evidence-based marketing programs, leading cross-functional teams, and managing multi-channel campaigns that span all stages of the customer journey.

Kevin Bauman, Founding Advisor / Technology

Kevin is a trusted technology consultant, adviser, and an experienced application and website developer. For the past 14 years, Kevin has owned and operated Studio 4130, a full stack web development agency providing a range of clients with both front-end and back-end development, project management, and server and database administration.

Phil Harding, Founding Advisor / Sales

Phil has over 25 years experience in software, agency sales, management consulting, product development and financial services. As the Managing Director for Effective UI, Harding has personally produced $22MM revenue in new sales and account management of high profile clients; American Express, Vanguard, Cabelas, Morgan Stanley, Fidelity, Level 3, Wells Fargo, T Rowe Price and many more Fortune 500 companies,