Interviews Madrid

iBoske: Quick, free, and easy decision trees for all your questions

iBoske

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What is iBoske?

Wouldn’t be great if you could give the best advice to your users, anytime, anywhere, with no additional effort?

I believe the solution to many of the problems faced nowadays due to information overload is applied knowledge, which is allowing users to apply someone else’s knowledge to make a decision without having to acquire it ahead of time. Decision trees are the best way to implement this concept.

iBoske was born as a way for people to easily share their expertise and create decision trees of their own, so that decision making could be less overwhelming.

Who is your target user?

Bloggers, Ecommerce, Call centers, Anyone!

Why did you build iBoske? What problem are you taking on?

When you need knowledge about something, you have to spend time learning. It would be great to directly apply other people’s knowledge.

There is no applied knowledge sharing free platform.

How is iBoske different from what is currently available?

Decision tree tools are expensive and don’t allow you to publish them online.

iBoske is for decision trees as Youtube is for videos.

Tell us your founding story. Was there an “ah ha” moment?

Yes, I was thinking how could I share my knowledge, and get paid for it, but not as a consultant (because the day has just 24 hours) and I wanted to multiply my knowledge, but how, writing a book?

Then I though about providing specific solutions to client’s needs… how? And decision trees solved my needs!

But there was no decision tree platform as I wanted, so I decided to create it 😉

Tell us about your founding team and their backgrounds.

Ana Martin has created the iBoske platform. I’m currently working on the Minimum Viable Product (MVP) version of the platform with my husband and testing it with alpha users.

I plan to develop it further with many improvements based on feedback from these test users.

This is my third business venture having previously launched two successful online businesses El Guru de los Regalos.es, a gift list website, and Eband.es, a site that sells handmade elastic hair ties.