What is PatientPop?
PatientPop is the maker of an all-in-one practice growth platform designed specifically for healthcare providers. Physicians who own small practices don’t often know how to market themselves, nor have they had to. In the changing market, where 40% of searches for a provider begin online, we provide all the online marketing tools a practice needs to be visible online, protect their online reputation, enhance their reputation with review syndication, streamline their front office, and retain patients.
Who is your target user?
While we’ve been successful with solo or small practices, we’re now also targeting multi-provider practices.
Why did you build PatientPop? What problem are you taking on?
I never imagined I would co-found a healthcare IT business. However, after selling an e-commerce marketing platform in 2012, I found myself spending a lot of time in waiting rooms – my wife and I were expecting our first child. In the past, as a healthy 30 year old, I didn’t pay much attention to the quality of service and care I received; but as an expecting father, I demanded perfection. After accompanying my wife on a few visits I was immediately alarmed by inconvenient long waits, rushed visits, surprise bills, and in our case, an overlooked test result that could have proved disastrous. As an entrepreneur, I thought “we can do better, we have to do better”.
My initial assumption was that I needed to build a platform to help OBGYN’s coordinate care, but after interviewing a dozen healthcare providers, I learned that there was a bigger problem at hand – the increasing pressures of running a private practice were distracting providers from doing what they do best – caring for patients. Providers wanted to focus on their patients, not on “running a business”. But the problem is that healthcare practices are businesses, and consumer expectations have been skewed by modern services like Uber, Instacart, and Taskrabbit. We demand previously unimaginable convenience, ridiculously good customer service, and incredible value. The e-commerce world that I was familiar with already had all of these things, but strangely, healthcare – undeniably the most valuable service – was not at all consumer-friendly.
The providers I spoke with recognized the front door of their practice had moved online, where consumer expectations were changing. Over the years, they had experimented with many different technology vendors for websites, search engine optimization, online scheduling, reputation management etc. The problem, I learned, is that providers don’t have the time or money to work with a half dozen vendors, and at the end of the day, they were frustrated with technology solutions that were not tailored to healthcare. My business partner and I asked ourselves how we would approach building an online presence if we were running our own practice. It turns out that the same techniques used in e-commerce marketing – customer acquisition and retention marketing – can be applied to healthcare. To address this need, we founded PatientPop – the first Practice Growth Platform for healthcare.
How is PatientPop different from what is currently available?
We are the only all-in-one practice growth platform on the market. Providers are either not marketing their practices, trying to market themselves with piecemeal solutions they’re duct taping together, or paying consultants to do the work.
Tell us your founding story. Was there an “ah ha” moment?
After selling an e-commerce marketing platform in 2012, my wife and I were expecting our first child. I had never paid attention to the quality of service and care I received as a patient; but as an expecting father, I demanded perfection from my healthcare providers. After accompanying my wife on a few visits I was shocked and disappointed by inconvenient long waits, rushed visits, surprise bills, and in our case, an overlooked test result that could have proved disastrous.
The husband and expectant father in me was upset. My inner entrepreneur saw a void in the marketplace that needed to be filled.
Travis Schneider (my business partner in two other companies, which were acquired) and I drew on our e-commerce background to solve the problem. It turned out e-commerce and healthcare marketing had the same goals — customer acquisition and retention marketing. From this realization came the idea for PatientPop.
Tell us about your founding team and their backgrounds.
Travis Schneider, who oversees all aspects of strategy, sales, and business development, and Luke Kervin, the product expert, co-founded PatientPop in 2014. The two friends have been business partners throughout their professional career.
Prior to starting PatientPop, Travis and Luke co-founded and served as CEOs of ShopNation, a digital marketing platform that enabled media publications to create an online marketplace for products featured in their publications. ShopNation was acquired by Meredith Corporation, the media and marketing services company. Prior to ShopNation, they co-founded and served as CEOs of StarBrand Media, an affiliate marketing platform serving the television and film industry, which was acquired by PopSugar, Inc.
Where can people find out more?