Interviews Santa Monica

Project FANchise: Run your own football team

Project FANchise

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 What is Project FANchise?

Project FANchise is the ultimate engagement for sports fans. We’re building a mobile app that will allow fans to run a professional football team – everything from designing the logo and uniforms to hiring the coaching staff and picking the players to calling the plays in real-time. This is fantasy football + Madden franchise mode + reality.

Who is your target user?

ages 15-45, sports fans, technology enthusiasts, fantasy football fans, Madden fans

Why did you build Project FANchise? What problem are you taking on?

We are solving the problem of every sports fan out there – their voice is never heard and their vote never counts.

How is your product different from what is currently available?

We bought a professional football team and and the fans are going to run it.

Tell us your founding story. Was there an “ah ha” moment?

Project FANchise is the ultimate engagement for sports fans. We’re building a mobile app that will allow fans to run a professional football team – everything from designing the logo and uniforms to hiring the coaching staff and picking the players to calling the plays in real-time. This is fantasy football + Madden franchise mode + reality.

Tell us about your founding team and their backgrounds.

Sohrob Farudi:
After several success business ventures that include being the co-founder and CEO of companies such as EZWay Auctions, Flipswap, SeeVolution , and TrophyRings this hungry entrepreneur became partners in the AFL team the Las Vegas Outlaws. After seeing endless potential in the exciting Arena football style of play, he took his talents to South Beac—whoops, I mean LA where FANchise was born.

Ray Austin:
Ray is a former defensive back in the National Football League. He was drafted by the New York Jets in the fifth round with the 145th pick of ‘97 NFL Draft. He went on to play for the Chicago Bears and eventually suited up for the Chicago Enforcers of the XFL where he was known as ‘the muscle.’ He played his college ball at Tennessee where he was defensive captain on the same team with Peyton Manning.

Andy Dolich:
Andy is a sports executive who has more than three decades of experience in the professional sports industry including executive positions in the NFL, the NBA, and MLB. He is considered solely responsible for rejuvenating interest in the Oakland A’s organization by raising attendance from 850,000 to 2.9 million in a 15 year span.
In 2000, Dolich held the position of president of business operations with the Memphis Grizzlies where he was responsible for the Grizzlies day-to-day business operations. During Dolich’s time in Memphis, the team made its first three playoff appearances in franchise history. He established a season ticket base of more than 11,000 and sold out all 65 of the luxury suites.
In 2007, Dolich joined the NFL’s San Francisco 49ers as the club’s chief operating officer. He was responsible for day-to-day business operations of the franchise including sales, marketing, public relations, corporate partnerships and facilities and worked with ownership on the planning for the new 49ers stadium in Santa Clara that opened in 2014.
No doubt, he’s earned the moniker of “The Godfather of Sports Marketing”

Manish Jha:
Manish is an innovation driven media professional with large company and startup experience. In 2004, he became SVP and GM of ESPN mobile where he launched the first content-based MVNO (Mobile Virtual Network Operator). He initiated mobile news helping distribute ESPN content through 30 carriers, on 6 continents, in 4 languages, generating tens of millions of dollars per year while growing profitability 100% per year.
He moved on to become GM of NFL mobile where he developed and commercialized smart phone, tablet and connected device products through a strategic partnership with Verizon Wireless. He drove triple digit percent annual growth in advertising revenue through sponsorships and cutting edge technology advertising integrations, including proximity-based advertising.