Dallas Interviews

SkyStats: A Better WordPress Dashboard


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What is SkyStats?

SkyStats is an all-in-one marketing dashboard for WordPress. The SkyStats plugin brings you a better WordPress dashboard by seamlessly integrating such business data as web analytics, social media, paid search, email, video, and other marketing metrics to provide a holistic view of your marketing efforts.

Skystats-dashboard SkyStats: A Better WordPress Dashboard

Who is your target user?

Small business owners, web design agencies, and online marketing companies that use or develop with WordPress.

Why did you build SkyStats? What problem are you taking on?

The challenge of SkyStats was to create an analytics dashboard within the WordPress admin section that can give any business owner an understanding of their site’s marketing data with one glance.

How is your product different from what is currently available?

SkyStats is first to market for creating a WordPress plugin that will combine multiple marketing channels into a single customized dashboard right inside of WordPress.

Tell us your founding story. Was there an “ah ha” moment?

During our initial conversations with clients we typically ask them how many leads is their current website generating, where are those leads being generated, or what is your cost per acquisition and most can not answer the questions. As an internet marketing company we found that business owners are willing to invest in online marketing but do not necessarily know or understand how to measure the ROI. We found that there was an opportunity to help our clients understand how to effectively measure their ROI. This is where the idea of SkyStats came about. Since Thrive Internet Marketing is an WordPress development company we logically thought about how we could easily create an all-in-business dashboard that integrated our customer’s marketing analytics right inside of their WordPress site.

Tell us about your founding team and their backgrounds.

Matt Bowman is a the president of Thrive Internet Marketing. He started the company in the bedroom of his parent’s house designing HTML websites back in 2005. Today, Matt runs an established WordPress development and online marketing company that has launched over 250+ sites in his short ten year career.

Aaron Whittaker is the Creative Director at Thrive and has over 15 years experience in web design with a focus on WordPress site. Aaron has won numerous web design awards including an Addy Award. Aaron is provides the creative direction for the SkyStats plugin.

Where can people find out more?

Why Marketing Agencies Use SkyStats (Video)