Microsoft Sunsetting, Groove, Their Third Attempt At A Music Platform
Did you know that Microsoft had a music service called Groove? For Microsoft loyalists this was their last and futile attempt at keeping music in their ecosystem. Their previous two attempts, Xbox Music and Sheldon Cooper’s favorite, Zune, also shuttered after not picking up enough traction. It seems that Microsoft has as much luck with music services as Google has with social networks.
But for those Microsoft loyalists, Groove will cease to exist as an online platform December 31st. Between now and then, if you are a Groove user you’re welcome to two months free of Spotify’s premium tier service. Microsoft began courting Spotify after adding it to the Xbox One platform back in August. After the two month free trial you’ll be on your own.
Microsoft said that their customers wanted “access to the best streaming service, the largest catalogue of music, and a variety of subscriptions” in a statement, it’s clear they believe Spotify offers all of those features. Microsoft said on their blog that Groove Music Pass customers will be able to move all their curated playlists and collections directly into Spotify. Microsoft teamed up with Spotify to create a migration tool that can move all your music in just a few clicks.
Now the Microsoft Groove app on Windows 10. will continue to operate so you’ll be able to play any music that you already have downloaded for it, however, support will cease on the app as well. They haven’t said whether or not they will offer any kind of music player at all in future iterations of Windows, of course iTunes, Spotify, and Google Play Music all work on Windows machines.
Groove started as Xbox Music in 2012. In July of 2015 Microsoft announced that they were re-branding the music player and streaming app to Groove music to disassociate it from Xbox for non-xbox users.
For now it seems that Microsoft will be without it’s own branded music service, which may not be a bad thing.