Roli’s New Songmaker Kit Is Now Available At Retailers Worldwide.
When you’re a relatively new 21st century musical instrument company, finding relevance can be a tough thing to do. UK music startup Roli was able to do that in a major way. The company, which creates next generation music creation instruments, not only attracted artists like Steve Aoki and The Wu Tang Clan, to create production packages for their Roli Noise App, but they also attracted iconic producer Pharrell Williams as an investor and company officer.
Roli is the creator of the Seaboard Rise which is a family of next generation keyboard/controllers that artists worldwide are using both in the studio and on-stage. They’re also the creators of their line of blocks, smaller musical instrument/controllers. The lightpad block is a square block that can be assigned via midi or used in conjunction with a smartphone or tablet to create music with infinite possibilities. The Seaboard block is a scaled down version of the full sized Seaboard that lets you take it on the go anywhere and everywhere.
The Seaboard Block and the Lightpad both control Roli’s Noise app which is a full scale, on the go, music production app with a wide variety of “packs” for purchase. They feature sounds from great artists (like Steve Aoki and the WuTang Clan) and sounds that are used in current styles of music. The Noise format makes it easy for people with very little experience to get started.
Roli also has a loop block and control block that attach to the other blocks to help bring some of the software functionality to hardware blocks. Now, the company has put a set of blocks together which makes it even easier to dive right into production.
ROLI’s Songmaker Kit, a portable music studio for creating a track anywhere, is now available worldwide after a hugely successful limited release on ROLI.com. Sweetwater, Guitar Center, and Amazon are among the retailers that today begin selling a revolutionary kit that is three music-making devices in one.
Songmaker Kit combines the Seaboard Block and Lightpad Block M, two cutting-edge controllers that have been hailed by professional reviewers as “insanely expressive” and “supremely powerful and arguably unique.” The tactile, touch-responsive surfaces of these Blocks — both released within the past year — introduce a whole new way to shape sound and create songs. The Loop Block, which helps to record tracks and toggle between sounds, completes the kit.
The Songmaker Kit — priced at $649.95 (£549.95, €599.95) — comes with a software bundle worth over $400. Each software tool integrates perfectly with the MIDI Polyphonic Expression (MPE) capabilities of ROLI BLOCKS controllers. Equator, ROLI’s premium software synthesizer, is part of the package along with two digital audio workstations — Tracktion Waveform and Ableton Live Lite — and Strobe2 Player. Customized integration of hardware, software, and sounds make Songmaker Kit far more than the sum of its parts.
The kit showcases ROLI BLOCKS, the modular music creation system that launched in 2016. While it’s possible to create dozens of kits with different Blocks, the Songmaker Kit’s combination of Seaboard Block, Lightpad Block M, and Loop Block is a tried and tested configuration for next-level music-making. During its limited release, the kit met with huge demand and sold out several times.
Watch the new film Songmaker Kit: Create a Track Anywhere to learn more about its amazing features. Order from ROLI.com or one of more than 30 retailers listed below, and start making any style of track, anywhere.