On Monday, Blue Star Sports announced that they had secured investment from Providence Equity Partners. In addition to an investment from Providence Equity Partners, the company also announced that the Dallas Cowboys owner, Jerry Jones, was also backing Blue Star Sports.
If you have ever participated in a sports league, or have children or siblings who participate in a sports league, you will understand the value of Blue Star Sports. The company has built a whole suite of software tools that make it simple for coaches, leagues, parents, and the athletes themselves to keep up with everything involved in the process.
The software is fulfilling a need in the youth sports market and includes custom websites, registration and payment solutions for youth sports leagues, clubs and associations. The solution allows parents to conveniently register their children for a wide range of sports while providing an efficient process for organizations and coaches to streamline operations1
For Jerry Jones and the Cowboys, the investment was a no brainer. According to Charlotte Jones Anderson, Executive Vice President and Chief Brand Marketing Officer of the Dallas Cowboys:
The Dallas Cowboys have a strong understanding of how important the continual development of youth sports is to our communities. We are always looking for ways to empower young people in sports by providing them more opportunities to enjoy the benefits of athletics, sportsmanship and team building. We want to explore every means possible to make those experiences for those young people more accessible.2
With the investment, Blue Star Sports will look to expand rapidly, and to ultimately, “enhance the user experience and allow this growing market to seamlessly run their organizations.”3
- Business Wire, “Jerry Jones and Providence Equity Partners Back Youth Sports Software Company,” 4 April 2016 ▲
- Ibid ▲
- Ibid ▲