The Internet’s Oldest Music Startup Is Back As The iTunes For Indie Music
eMusic launched before the original dot com boom. The company was the first subscription based service for music. They launched in 1998 a few years before Steve Jobs pulled the curtain back on the original iTunes. While eMusic never caught on the way that iTunes, Spotify and even Pandora have today, they had a following of sorts and were able to pivot and pivot again to keep afloat.
Since launching the subscription model they’ve catered to music fans, audio book fans and more. In efforts to stay relevant over the years they also had an entire editorial team that created content for the site. They were the first site to sell DRM free mp3’s and even had an online music publication business called Wondering Sound, introduced three years ago.
In 2015 the company was acquired by TriPlay who has since been working on a relaunch effort. Billboard.com reports that eMusic has now officially relaunched as a service catering to Indie music and Jazz fans. Think of it as an iTunes or Spotify for Indie and Jazz.
“The all-new eMusic appeals to passionate, knowledgeable music fans who are driven by discovery and take great pride in their music collections,” said Tamir Koch, CEO of TriPlay, the cloud-based company that purchased eMusic in Oct. 2015, in a statement. “eMusic members have spent countless hours growing and curating their private music libraries and see value in the power of their personal cloud through eMusic.”
Learning that the online music business is not a one shoe fits all business, TriPlay has rolled out a few different subscription options.
“The pricing tiers for the new service range from free, which offers users unlimited cloud storage and access to one’s own music collection (as well as photos, audio books and videos) and a free daily music download from emerging artists; to paid plans which range from $3.99 per month and includes unlimited access to songs at up to 55 percent off retail for downloads, and go all the way up to $29.99 per month “for the music connoisseur.” Billboard.com reported.