News

Industry Profile: How Fresh Content Effects SEO For Lawfirms

A website is a practical and inexpensive way to let people know about your practice. It’s a subtle yet powerful, bold yet classy way to let people know about you. And it will create a good impression for people who discover your digital footprint.

If there is a secret to success: you should not overdo it. Today, its easy to choose from a wide variety of design options. It’s only too easy to get excited about creating a spectacular website. But unless your practice entertainment law, it might be a waste of time. Trendy websites create the wrong impression. Built using the latest programming languages like HTML5, CSS3 and jQuery, they are quite stunning compared to their earlier counterparts. But remember your Internet presence as a legal professional has to communicate reliability, not flamboyance.

So, all you need to do well with your website are a few basic ideas.

Here are 5 suggestions to create an excellent website for your practice:

1. Offer basic, easy-to-find information about your firm.

A criminal defense attorney Las Vegas NV website has info on the following pages:

  • Home
  • Bio
  • Case Results
  • Criminal
  • DUI
  • Traffic
  • Links
  • Media
  • Blog
  • Contact

At a glance, a visitor knows where to go. In addition, the links in the menu has a dropdown feature. This allows visitors to access more relevant pages within a chosen category.

For instance, the DUI dropdown list includes

  • DUI 1st
  • DMV Hearing And Driver License Revocation
  • DUI 2nd
  • DUI 3rd Felony
  • DUI Drugs
  • DUI Marijuana

Submenus gives the visitor an even more targeted selection than just DUI. Visitors can go straight to the information they need. By making things easier for the visitor, you reduce technical frustration. This makes it easier for people to decide if they should hire your firm to represent them.

2. Don’t hide your press. 

Create a section where people can look up any press you have acquired over some of your most famous cases.

3. Keep the layout and information basic.

Since your website is basic, you will not need to spend a lot of time keeping it updated.

4. Make it easy for clients to find out about you, your practice, and how to get in touch with you.

Its fine to keep people informed about how the law works, but you should focus on using the website as a way to tell people exactly what you do and how to get in touch with you.

5. Keep your website fresh.

There are two ways to freshen up a website.

First, update the website should any of the information on it change. This will help visitors identify it as a current website. It’s not uncommon to find abandoned websites on the Internet.

Second, create a blog. Here you can talk about the latest news, your own experiences, or comment on popular cases in the news. Keep it topical. Keep it personable if possible. And keep it relevant to reader’s interests and related to your legal specialization.

Fresh Content and SEO

The major search engines like Google, Yahoo, and Bing make money from PPC advertising.  So, they are in the business of giving people the best user experience. Their search engine spiders work hard to index a website based on keywords. Websites that have fresh content get indexed more. Those with stale content tend to fall behind in the search engine results pages. Usually, people who look for information don’t go past the first page. Even there, they rarely go beyond the first few websites that rank for a keyword.

One simple way to keep your website in the top the search engine results page is to offer fresh content. While you can add fresh content to your website in the form of updates and new articles, blogging is better. So attach a blog to your website. This way, the blog works like a newspaper, with fresh news on a regular basis.

When it comes to what types of content to use, you don’t have to rely on blog posts alone. Skyword.com suggests that content should come in many different shapes and sizes.

This SEO authority sites says: “When it comes to fresh content, you aren’t confined to a single type of content or one area of your website. You can publish new pages in different formats and post them to different sections of your site. If you’re looking for a quick SEO tip, try diversifying and adding several types of new content, such as SlideShares, video content, and new landing pages. These assets will lure search crawlers in and boost the number of pages you have indexed in Google and Bing. However, make sure you’re properly adding the right meta information to visual media formats, or else you might not get as much value from what you publish.”

Takeaway

For a law website to do well, it should be people-friendly and search-engine friendly. A people-friendly website will offer visitors basic information using that is easy to find. Meanwhile, a search-engine friendly website will have good keywords (high search volume, low competition) and plenty of fresh content to regularly index.