LISNR, a Cincinnati based startup, has had quite a year. Way back in March, the company was one of a small group selected to pitch McDonald’s Executives at SXSW. Then, in June, the company took home a Gold Lion from the Cannes Lions International Festival of Creativity in France. Just a few days ago, on November 3, LISNR announced that they had raised a $10 million Series B round, led by Intel Capital.
In a nutshell, LISNR has built a new audio-based communications protocol, dubbed Smart Tones. Though there are significant differences between the two, Bluetooth is perhaps the best analogy for the Smart Tones protocol:
LISNR is a high frequency, inaudible Smart Tone technology; a new communication protocol that sends data over audio. It is a digital sound file that turns any speaker or piece of media into a beacon, working seamlessly across physical and digital spaces more effectively than all current solutions in the marketplace, most notably Bluetooth and traditional ACR.1
While the funding itself will accelerate the growth of LISNR, the participation in the round by Intel and others is almost more significant than the money. Rodney Williams, CEO of LISNR, said as much in a press release: “Wearables, the Internet of Things and the connected device industry are only going to accelerate, and we want to be a leader. To do that, we felt Intel Capital and the syndicate we assembled were the right investors to help us scale in those markets.”2
With the new funding, LISNR looks poised to be a major player in the next wave of communication technology.
- LISNR, “About” ▲
- LISNR Press, “LISNR Lands Intel Capital and $10 Million in Series B Funding,” 3 November 2015 ▲