Over the past few years, we have been to a ton of conferences. In going to all these different events, we often bump into a lot of the same startups. One of these startups is LISNR. The Cincinnati-based company has built a pretty awesome product. Here is how Kyle described LISNR in our SXSW coverage:
LISNR has created a technology that uses tones that are inaudible to the human ear, to create engagements and interactions with things on people’s smartphones. For example, at a Budweiser event LISNR was able to use these inaudible tones to activate action related offers, or calls to action.
The company has evolved a bit since then. The product itself, the inaudible tones, have not changed. Rather, the scope and plans for the company have changed. Beginning with their time in the R/GA/Techstars accelerator program, it became clear that LISNR could have a much larger impact. Instead of using their tones to transmit links and/or videos and music, the tones could be used to transmit data. Further, as the tones can be generated from just about any mobile device without needing any sort of special attachment or hardware, LISNR doesn’t destroy battery life like Bluetooth. The company told the Cincinnati Business Courier that they can see their product translating into something like Apple Pay or Google Wallet in the near future.1
Well, LISNR just scored another victory, and further validation on their new model. The Cincinnati company was just awarded a Gold Lion at the Cannes Lions International Festival of Creativity in France for the marketing and communication category. What’s more, the company is also going to participate in the Cannes Lions Start-Up Academy. At the culmination, the ten company’s in the boot camp will be given the opportunity to pitch executives from some of the top brands worldwide.2