On Wednesday, Microsoft announced that they had completed the acquisition of Sunrise, a simple and easy to use calendar app. TechCrunch reported that the deal is worth somewhere north of $100 million, though neither company has commented on the terms or value of the deal.1 Microsoft’s Rajesh Jha – Corporate Vice President, Outlook and Office 365 – did, however, make a statement about the goal of the acquisition:
We are making this acquisition because we believe a reinvention in the way people use calendars on mobile devices is long overdue. Our goal is to better help people manage and make the most of their time in a mobile-first, cloud-first world…This is another step forward on our journey to reinvent productivity and empower every person and organization to achieve more. Today’s acquisition of Sunrise, our recent acquisition of Acompli, and our new touch-optimized universal Office apps for Windows 10 all exemplify Microsoft’s ambition to rethink the productivity category. Our goal is to create more meaningful, beautiful experiences in mobile email and calendaring across all platforms. 2
Jha noted, along with the Sunrise team, that the apps – iPhone, iPad, Mac, Android and Desktop – will remain free, and will continue to operate as normal.
- Ryan Lawler and Alex Wilhelm, TechCrunch, “Microsoft Is Acquiring Calendar App Sunrise For North Of $100 Million,” 4 February 2015 ▲
- Rajesh Jha, The Official Microsoft Blog, “Microsoft acquires Sunrise, creator of an innovative calendar app for mobile devices,” 11 February 2015 ▲