On Wednesday February 4, Under Armour announced that it had reached an “agreement to acquire MyFitnessPal for a purchase price of $475 million.”1 Under Armour is now poised to become one of, if not the major player in the digital fitness space. MyFitnessPal will be incorporated into “Under Armour Connected Fitness – forming the world’s largest digital health and fitness community with over 120 million members.”2 To-date, Under Armour has been keen to build out its Connected Fitness platform with acquisitions. MyFitnessPal joins the growing list of Under Armour acquisitions, including MapMyFitness – a 2013 acquisition – and Endomondo – a Jan, 2015 acquisition.
The MyFitnessPal acquisition is expected to close in the first quarter of 2015. Combined with the Company’s recent launch of the UA Record app and website, Under Armour will now be connected with over 120 million unique global consumers, representing the largest digital health and fitness community in the world.3
The deal, according to the MyFitnessPal blog post, will not result in any changes to the app itself. “[P]lease rest assured that your experience with MyFitnessPal will not change. Our products, services and team will remain the same. MyFitnessPal will still be free to use, you own your data and Under Armour will never sell it to any third parties. We will also continue to sync with your wearable devices and fitness apps.”4
- Under Armour Press Releases, “Under Armour Reports Full Year Net Revenues Growth Of 32%; Announces Creation Of World’s Largest Digital Health And Fitness Community,” 4 February 2015 ▲
- MyFitnessPal Blog, “MyFitnessPal Joins Forces With Under Armour!,” 4 February 2015 ▲
- “Under Armour Reports Full Year Net Revenues Growth Of 32%” ▲
- “MyFitnessPal Joins Forces With Under Armour!” ▲