YouTube Announces YouTube TV And You’re Going To Love It
At a press event in Los Angeles on Tuesday YouTube unveiled the most substantial thing to shake the tv industry since cable tv. That’s a fitting way to describe it because as YouTube CEO Susan Wojcicki took the stage at the event she went through the three significant changes in the television industry.
In Wojcicki’s eyes the three most significant changes in how people consumer content started with cable tv, then online video, and then the smartphone. In 2016 55% of all total mobile traffic came from video. In 2015 the average mobile video subscriber to a service like Netflix or Hulu consumed the equivalent of 3 full length movies on their mobile device. In 2016 that number nearly tripled.
YouTube TV will deliver the four major networks, major sports channels and other cable channels via a subscription model TV service. The service is going to cost somewhere in the neighborhood of $35 per month for up to six accounts. That’s perfect for a family of four and two more.
YouTube is also going to offer an unlimited cloud based DVR for users. YouTube TV users will be able to “record” any program for playback later, and as many programs as they would like from Fox, CBS, ABC and CBS. Cable channels that have already committed include ESPN, MSNBC, Fox News, Fox Business, FX, Oxygen, The Disney Channel and National Geographic.
Of course the big benefit to YouTube TV is you will seamlessly be able to use it on any device you want. YouTube will have no storage limits and they said that YouTube TV will not count against mobile data consumption. This will put them in direct competition with PlayStation Vue and Sling TV. That is except for the fact that YouTube’s user base eclipses both competitors services 50 fold.
YouTube took to their official blog on Tuesday to announce these key features:
- Live TV streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and dozens of popular cable networks. YouTube TV gives you the best of live TV, from must-see broadcast shows like “Empire,” “The Voice,” “The Big Bang Theory” and “Scandal,” to the live sports you want. YouTube TV includes major sports networks like ESPN and regional sports networks like Fox Sports Networks and Comcast SportsNet, so you can watch your favorite NBA or MLB teams. We’ve also partnered with local TV stations, so you’ll also get sports and local news based on where you live. And YouTube TV offers dozens of additional cable channels, so you won’t miss out on the latest news from MSNBC or Fox News, popular shows and movies from USA or FX, kids programming from the Disney Channel or Sprout, or reality TV from E! or Bravo. You can also add Showtime, or Fox Soccer Plus to your networks for an additional charge. In total, YouTube TV gives you access to more than 40 networks, listed below.
- A cloud DVR, with no storage limits. With YouTube TV, you’ll be able to record live TV and never run out of storage. Your cloud DVR can record as many shows as you want, simultaneously, without using precious data or space on your phone and we’ll store each of your recordings for nine months.
- A service that works great on all your screens. You can watch YouTube TV on any screen—mobile, tablet or computer—and you can easily stream to your TV with a Google Chromecast or Chromecast built-in TV. YouTube TV works on both Android and iOS. And your cloud DVR goes with you, so you can stream your recordings on any device, whenever and wherever you want.
- YouTube Red Originals. With a YouTube TV membership, you can watch all of our YouTube Red Original series and movies right on the new YouTube TV app.
- Six accounts, one price. Every YouTube TV membership comes with six accounts, each with its own unique recommendations and personal DVR with no storage limits. You can watch up to three concurrent streams at a time.
- Half the cost of cable with zero commitments. A YouTube TV membership is only $35 a month and there are no commitments—you can cancel anytime.
You can sign up to be the first to know when YouTube TV is available here at tv.youtube.com