Business owners have to constantly make important decisions about their business. That includes online marketing decisions. You have to market continually and stay within your budget. As an owner, you need to quickly assess the results of your marketing. Use these tips to connect with your audience and place effective ads.
From product creation to sale
Consider the entire sales process for your product or service. You start by creating a product that solves a customer problem. The problem has to be important to the customer, and a problem that needs a solution urgently. If those factors are in place, a customer may be motivated to buy a solution to the problem. Your product is that solution.
Say, for example, that you sell hiking shorts. The shorts include a reinforced, waterproof pocket for a mobile phone. You added the pocket feature, based on feedback from your customers. Your hiking shorts allow the customer to keep their mobile phone from getting wet or otherwise damaged.
Here are some other steps in your selling process:
· You build a website for your outdoor hiking and biking products, including the hiking shorts. The site is visually appealing and easy to navigate.
· To increase your positioning in Google search results, you consistently add interesting content to you website. Your content addresses outdoor sports topics. Each blog or article post contains links to your website.
· Based on the client survey, you come up with the most-used key words in a Google search for your product.
· You place online ads based on those keywords. Pubsio explains that online ads can drive people to your site. A percentage of those people will use your e-commerce functionality to buy your product.
How a marketing expert can help
How you spend your marketing dollars is critical. The more effectively your ad connects with the customer, the more likely they are to click on the ad and go to your website. If your website engages the viewer and is easy to navigate, more people will visit your site and buy your product.
A marketing expert can help with these issues:
· Ad copy: A marketer can write the text that appears in your online ad. Since online ads are limited in size, the words you choose are critical. You have a limited amount of text to motivate a reader to click on the ad.
· Advertisers: An expert can decide where your ad should be placed, based on the keywords you use. Many ads are targeted to Google searches on the keywords. There are other sites where your ad might get attention. For example, the best place for your hiking shorts ad might be on a specific outdoor magazine’s website.
· Positioning and size of your ad: Your marketing expert can help you decide where your ad is placed on a particular webpage. The cost of your ad will vary, depending where the ad is placed and the size of the ad. An ad that pops up, for example, will have a different cost than an ad that is displayed on the webpage.
Online ads can be an effective way to increase your revenue. Use these tips to make smart decisions about your online ads. You can use your marketing budget wisely and grow your sales.