Charlotte Startup Wed Clique Has Simplifed The Wedding Planning Process To One Click
Planning your full on wedding may have just gotten easier than getting married in Las Vegas thanks to two entrepreneurial women who have a background in business, and not in wedding planning. Lisa Huber Ganderson and Rachael Classi have created an online platform that is starting to take notice. Wed Clique is preparing to offer one click weddings.
Ganderson and Classi are both Duke MBA graduates, their backgrounds are in business, not in wedding planning. But neither is to the strange to the concept, both felt the same pains that millions of brides felt when planning their own weddings. There’s just no time.
Busy brides may have a minute or two to take in some wedding ideas on Pinterest. Maybe they’re waiting for a meeting, riding a train or preparing to go to sleep. But when it comes time to actually recreate those beautiful pictures for their own, there aren’t enough hours in the day. That, and the wedding vendor booking process is the furthest thing to efficient. You have venues that only work with some caterers and there’s so much infighting in the industry you may think you have it all figured out just to find that vendors get along about as good as your inlaws.
“We’re both used to everything functioning with process and efficiency,” Ganderson told the Charlotte Agenda.. “Going through the [wedding] planning process, we realized none of that exists today. It’s pen and paper. It’s slow. It’s small creative business owners that, at the end of the day, they’re artists and they don’t want to deal with the nitty gritty of running a business.”
The other realization that both ladies found was that when Pinterest shopping for a wedding, venues, cake bakers, bands, and those beautiful center pieces may have come from across the country, or even across the globe.
“Today’s brides spend so much time on Pinterest looking at beautiful images and then they have to go out and find the vendors that can potentially recreate that image, but that image probably came from other vendors that are based halfway across the country,” Ganderson said. “So what we’re doing is aggregating all of those styled shoots and effectively putting a buy button on them.”
2.3 million people get married every year in the United States. That equates to $72 billion dollars being spent every year on weddings. The average wedding costs $20,000. That’s a lot of opportunity.
The XO Group (formerly Theknot.com) turned 21 this year. When they first came on the scene in 1996 they were a valued resource. They’ve become a driving force in the wedding media industry industry, but there’s always room for disruption.
Wed Clique’s platform will join vendors together in one easy to purchase package for the busy bride and groom. They’ll do it with style in mind rather than just convenience. Brides (and grooms) will be able to see table settings, food options, entertainment, even gowns on one page, and conveniently purchase one package with one click.
Ganderson and Classi are hoping to bridge vendors with millennial brides who are used to shopping and choosing things in different ways. Millennials even buy houses through apps and online, without even setting foot inside. They also see the platform ripe to expand to other industries like interior design, and renovation. This disruptive one click model is just as good for the vendors as it is for the brides and grooms.
You can check out Wed Clique here.