The 2017 Miller Lite Tap The Future Tour Is Underway
Miller Lite is looking for entrepreneurs with good ideas, across the country. One of the most popular beer brands in America, Miller Lite was once a startup too. “We had an idea once: to brew a great tasting light beer. People said it was impossible, but we believed in it whole-heartedly, never wavered and ultimately created a new category.” the company says on their website.
The Tap The Future nationwide hunt for the best entrepreneurs and startups is now in it’s fourth year. Aside from the play on “tap” in the name, this contest has nothing to do with beer, unless that’s your big idea.
Miller Lite is going on a five city tour, as they have in the previous years, where pre-selected startups, from an application pool that closed in April, will compete. At each Tap The Future event, startups are competing for a $20,000 prize. Each one of the $20,000 winners will come back to a finals reception where they will compete against each other for $100,000 prize for their business.
Miller Lite has enlisted the help of Daymond John who’s been supporting the contest since it’s inception. The ABC Shark Tank shark went from selling clothes out of the back of his car to build the worldwide brand FUBU. Now through investments involved with the tv show, and outside investments, John continues to mentor startups that have that hustle in their eye. This year, John has Kenny Burns the Senior Vice President for Combs Enterprises (think Puff Daddy, P Diddy or whatever he’s calling himself these days) to help.
The regional pitch competitions kicked off in New York City last week. They’ll continue in Atlanta (July 25th), Houston (July 27th), Los Angeles (August 1st) and Chicago (August 8th). The national finals will be held in September. The winner of the New York regional was Francisco Aguilar, CEO of Bounce Imaging. Their company provides 360 degree imaging devices that can be used by first responders.
A wide variety of ideas have progressed in the regional competitions over the years. The 2013 winner, Swyft Media, helped national brands non-obtrusively enter the daily lives of millions of people by selling branded emoji’s in what Fortune Magazine once dubbed “turning emoji’s into cash”. Swyft was acquired in 2015 by publicly traded font company, Monotype in a deal worth nearly $30 million dollars after earn outs.
A company that made convertible flip flops, advanced in last year’s Los Angeles regional. While Chicago based Chop Chop advanced in their regional. Chop Chop is a mobile salon company, bookable by app.
If you want to check out any of the regional Miller Lite Tap The Future pitch contests head over to mltapthefuture.com you must be 21.