Chicago Startup Profiles

Mail Order Recipe Cards Make A Digital Come Back With DIY Mealbox

As Subscription Meal Prep Startups Start To Fail, DIY Mealbox Simplifies The Process

DIYmealbox-top Mail Order Recipe Cards Make A Digital Come Back With DIY Mealbox

While Blue Apron, the subscription meal prep delivery company, announced an IPO at $100 million dollars, many of their competitors are either scaling back or shutting their doors completely. Blue Apron may still be onto something, but the pending acquisition of Whole Foods by Amazon may soon mean that new subscription startups like Chicago’s DIY Mealbox, may be onto something.

The Blue Apron model means that more people can cook at home without a lot of thought. The ingredients and instructions arrive at your door and you can go right into the kitchen and get to work. But you’re restricted to whatever is on the Blue Apron menu. While that lemon pepper steak sounded great last Wednesday when you ordered it, that may not be whats on your pallet when the box actually arrives.

recipe-cards Mail Order Recipe Cards Make A Digital Come Back With DIY MealboxDIY Mealbox is bringing the mail order recipe card into the digital age. If you were an 80’s baby someone in your family probably had one of these nifty boxes with new recipe cards delivered every week or month. Then, after work the chef in the house could comb through the box and find something delicious to eat.  DIY Mealbox is bringing that model back, without the box and without the mail order piece.

Every week DIY Mealbox will deliver to your inbox, three exciting new recipes with a shopping list, step by step instructions and even videos on how to make the dishes. With three recipes delivered weekly, subscribers have options. Since the recipes are delivered electronically, with a shopping list, you can source them wherever you want.

“I love the idea of mealbox delivery services, but I don’t like that I have no idea where the food comes from or how fresh it really is. Plus, I still have to go to the grocery store anyway, so it doesn’t save me that much time.” Founder Karl Hughes told in an interview.

With the way things are looking for a new Amazon/Whole Foods company, you could source fresh ingredients right on  your favorite device via Amazon and have them delivered from Whole Foods.

“Unlike most other subscription mealbox services, DIY Mealbox lets you source ingredients, which means you can buy things from your corner store, your local farmer’s market, or your neighborhood coop. Our recipes seek to be healthy, simple, and most of all delicious. That’s why we offer a 100% satisfaction guarantee to all our subscribers. We know you’ll love the food we help you make!” Hughes explained.

Hughes is the chef in the family and his wife Laura is the taste tester. Hughes created the DIY Mealbox after several bad experiences with subscription based meal prep companies.

“I’ve taken advantage of just about every meal delivery service’s free trial, and never been satisfied. Once I got a loaf of moldy bread from one and that was the final straw. My wife and I talked about it, and realized that we liked getting new recipe ideas every week, but we didn’t really like the quality of the food. Plus, we still had to go to the store to buy lunch food for the week, so having only some of our groceries delivered didn’t really save us time.” he said.

Now online recipes are nothing new, there are several apps which allow you to source online recipes and the online recipe website has been around almost as long as the internet. What DIY Mealbox is doing is making it easier for people to plan, cook and create. They’re giving the average consumer that extra push to make a delicious and healthy meal, with the shopping list, recipe, step by step instructions and videos.

You can test drive DIY Mealbox with one free week right now when you visit their site