domainstory-topYou will definitely want to take your time when selecting the right domain name, because it can have a profound effect on just how successful it becomes. There are a lot of factors to consider so that you end up with a domain that will help your website to rank high in Google and get lots of traffic going to it on a regular basis.

See What is Available

The very first thing that you will need to do when going about choosing a certain domain name is to see what exactly is available. After you have done this you will want to come up with a brand name that is relevant to the nature of your site. A lot of people choose their brand name first and then they become very disappointed when they discover that the URL they want isn’t available. By seeing what your URL options are first, you will have a much easier time with matching up your domain and brand name.

It’s about more than just keywords

The last thing you want to do when trying to select the right domain is to make it about the keywords in the URL. While it’s true that main keywords can be very important in getting a high ranking for your domain, that’s not all there is. Instead you will want to focus on coming up with a memorable domain that is directly related to your brand. It is important that you don’t get caught up too much with keywords, because doing so could backfire in a very big way.

Select the right Extension

The extension that you use for your website (.com, .org, .net, etc.) will be very important, so you will want to keep that in mind during this entire process. The fact is that a .COM extension is the best choice you have, but it’s not the only one. You will definitely want to make an effort to get a .COM extension if possible, but don’t completely discount the other extensions that are available to you.

Make sure your Domain can be easily Pronounced

As silly and nonsensical as it might seem, you will need to make a point of coming up with a domain that can be easily pronounced by most people. Because a majority of people who visit your website will be typing it out, you don’t want it to be confusing at all. There should definitely be a nice fluidity to the domain name you come up with. You will of course need to take into consideration the language and countries you are targeting when doing this.

Keep it Short

Another good rule to follow when trying to figure out what your domain name is going to be is to keep it as short as possible. The length of your URL will most definitely be a factor when it comes to how it looks and how people respond to it. Very long domains tend to play poorly with most people, especially when they need to type it out in their browser. It is highly recommended that you try to be as pithy as possible with your domain.

Avoid Certain Characters

You will absolutely need to avoid using any number or hyphens in your URL, because that just makes it more complicated as a whole. If you really need one of these types of characters in your URL, you should register both versions with and without just to be safe.

Do your Research

The importance of doing research before choosing a certain domain cannot be overstated. You will first need to make certain that you haven’t chosen a domain that is trademarked or copyrighted, because you will definitely regret doing so later on. By taking the time to do this research you will be able to save yourself a lot of hassle and possibly money later on. The last thing you want is to get sued for monetizing a website with a name that technically belongs to another company.

 

The more time you take to come up with the right domain for your website, the better it will do overall. The above listed tips should help you to get the best possible domain so that you don’t encounter any problems later on.

About the author

Andrea Baker