Columbus Startup Aunt Flow Is A Subscription Box For Your Period
Most hardworking women and students don’t have the time, to deal with their period. Even women who track their menstrual cycle with an app and think they know precisely when they are going to start, often miss the mark by an hour or two, or even four, or more. Personally, I can usually nail it by a day or two but when it strikes I’m often in an important meeting or at a nice restaurant and I forgot to go pick up some tampons.
Well leave it to a motivated 19 year old entrepreneur to fix that problem with a startup.
Claire Coder (yes that’s her real last name), was attending a Startup Weekend in Columbus Ohio when Aunt Flow came to town. Coder didn’t have any tampons with her and didn’t really know any of the women in the room. While everyone was talking about ideas, development, GUI and business plans, Coder was looking desperately for a tampon. That was her eureka moment. What if she could pitch a startup at this startup weekend to help women in the mind boggling search for tampons.
The idea is simple. Coder’s startup, appropriately named Aunt Flow, is a subscription box service delivering 18 tampons or pads (or a mixture of both) for just $13 per month. So the feminine products are delivered right to the customers door so they don’t forget to get the tampons.
Users can go online and customize a box of 18 100% cotton tampons and pads from Veeda USA. Coder went onto make Aunt Flow a true buy one-five one service (think Toms) so that for every box shipped to a paying customer a similar box is shipped to an organization that helps women in need.
Coder realized that forgetting to go to the store to get tampons wasn’t the only problem. Millions of women can’t afford tampons and they aren’t typically covered by food stamps or WIC. Her mother often spoke to her about the realities of life. “As an art therapist she frequently dealt with female clients struggling with basic needs and she explained to me that the women she served often resorted to using plastic bags and dirty socks to stop the flow,” said Coder told Teen Vogue. “It was easier to soil garments than to get a tampon, and at the time, I didn’t understand why,” she explains.
Coder has two partners in Aunt Flow; Lindsey McEntree who handles social media and marketing and Melory Mirashrasi who handles branding. All three ladies work out of Coder’s small Columbus apartment. They store up to 30,000 feminine products in a storage unit nearby.