Idaho Startup VroomCam is Changing The VR/Film World Forever
With each passing year the thin line between virtual reality being for geeks and gamers, and the thought of virtual reality becoming the next big sensation at the big screen, gets thinner and thinner. As more and more industries evolve with technology VR is becoming more and more mainstream. The place that it hasn’t hit mainstream is at the box office. The film industry, the VR industry and the tech industry know that’s all about to change.
Think back to the late 90’s and the early part of the 2000’s, that’s when Imax movies were just about the latest feature on the museum circuit. You could find an Imax theater at your local science center, the Air and Space museum or the local Aquarium. You could check out the latest movie about killer whales or astronauts, narrated by the same old man that narrated the film strips in classrooms in the 80’s.
It wasn’t until the year 2000 when Disney released Fantasia to Imax, that the movie industry took hold of this amazing tool. Trust me, it’s not going to take that long for VR to catch on.
Part of the move to VR and Blockbuster movies is the tools to back the technology. Even right now VR is looked at for techies, geeks and gamers. The VR headsets look awkward and the technology can make people nauseated.
That’s partly because the tools haven’t been developed to stabilize the images like you would a dolly on the set of a movie. That is, until now.
A startup in Eagle Idaho called Vroom Cam has created two VR camera systems designed to bring the most stable and easy to use and control features to film makers. The company has made it possible to shoot 360 locomotive.
VroomCam has essentially created two kinds of robots specifically for 360/VR filmmaking. The first is The Rover, a human height robot that can follow an actor wherever he or she goes, providing a 360 look at the actor and their surroundings. Imagine being in the movie theater for the next Batman movie, watching it in VR and being able to turn your head to see the Riddler just steps behind you. In order to achieve such cinematography you would need to have a very stable way to get as close as possible while still shooting 360. That’s exactly what Rover does.
Vroomcam’s other robot is The Air. Air is used in sporting events to give fans an amazing 3D virtual reality look at what’s going on, on the ice, the field or the hardwood. Guided flying cameras are nothing new, football stadiums at the collegiate and NFL level have used them for the past decade. But flying a 360 camera with precise control is new. It’s what Vroomcam does.
The VroomCam team is CEO Gonzalo de la Torre and his father Marco de la Torre, along with CTO Craig Moore. Moore previously worked for Lockheed Martin and NASA.
When asked why the VroomCam?
“It’s not enough to have a virtual reality camera stuck to a tripod,” CEO Gonzalo de la Torre told VRdribble “Cameras are stuck and life does not work that way.”