In this country, there is an epidemic of people attempting to do work that is better left to professionals. Homeowners have started many do-it-yourself projects they most certainly shouldn’t have done themselves. The results are often disastrous. They didn’t respect the project, and ignored the challenges for which they had no qualifications. They also disregarded the expertise of professionals who do the job for a living, as if there really wasn’t much to the job at all.
The same thing happens everyday in business settings. And the results are no less disastrous. Well-meaning entrepreneurs set to work doing their own books, producing their own advertising, and managing their own website. Either one of these things done poorly can spell the end to a promising business enterprise. The thing is, bookkeeping and advertising seem difficult. That is why it is not too challenging to convince business owners to hire a professional in those fields. But producing and managing a website have become so easy, everyone thinks they can do it. And to their detriment, they do.
But there is a lot more to a successful website than a point-and-click web builder. That may be fine for when you are just starting out. However, at some point, those simplistic efforts become detrimental to your success. There comes a time when your business venture has to grow up. And that means turning over the reigns of the website to a professional who can take it to the next level. Here is how you know when that time has come:
When Your Marketing Efforts Are Not Enough
You’re not a kid anymore. And this isn’t some bake sale to raise money for your boy scout troop to take that trip to Niagara Falls. This is your business, your livelihood. And if it fails, you are going to be seeing a bankruptcy attorney. The stakes are much too high to treat this like a hobby. If you are trying to figure out why profits are not going up, it is likely because you do not have the necessary expertise to market your business effectively online.
There is no shame in this. You have done a great job getting it to this point. But if you are ready to grow your business to the next level, it may be time for professional help. This is especially true if you find yourself in a major market like Washington DC. It can be very difficult to stand out from the competition. A company like Webmation in Washington DC can make a big difference. Such companies can provide expertise in areas you didn’t know existed. In their words:
Developing marketing campaigns that bring in new customers to your business takes a lot of time and expertise. For the cost of hiring just one full-time marketing employee you get an entire team of marketing experts, graphic designers, copywriters, social media and online marketing specialists to work for you.
When Tech Support Is Taking More Time Than Customer Service
You are not in business to troubleshoot server issues. You are in business to serve the needs of your clients. Even if you are extremely proficient at dealing with the technical part of your website, you are misappropriating your time when you do it.
You are also placing yourself in a situation where you have to expand your education into fields that take you away from your core competency. You don’t want to have to spend your time keeping up with the latest security measures and design concepts. There are plenty of people who can do that for you. When your managing your website takes you away from your core competency, it is time to call in a pro.
When You Start Taking Security Seriously
You are not Target, Sony, Home Depot, Experian, or any of the other major companies that have been recently hacked. If they couldn’t keep their systems secure, you probably can’t either. For security reasons alone, it is likely past time you let a professional manage your website.
Marketing, tech support, and security are reasons enough to let a professional manage your website. At the end of the day, it comes down to whether you view your website as a hobby, or a business.